Microsoft’s Transformation Required a Change of Culture（节选）

微软转型要求文化变革（节选）

　　However, the turnaround also required a change to the company’s culture and that is the main subject of the LBS study. The shift to cloud-based services meant that revenues would be generated in a different way. Under the old system, clients bought software under a fixed-term contract; once the sale was made, the revenue was guaranteed. Cloud services are paid for on a metered basis; revenue comes in only when customers use them. That required a new approach by the company’s sales team, led by Jean-Philippe Courtois.

　　The shift was enormous. Around 40,000 people had to change how they did their jobs. Three elements were important. First, staff had to understand how customers were using cloud-based services, so that they could be encouraged to use them more. This required 5,000 specialist hires.

　　Second, to permit existing sales staff to concentrate on attracting and retaining customers, they had to be relieved of some duties, such as preparing sales forecasts. Internal review meetings were reduced, including an intimidating ordeal known as the mid-year review in which senior executives grilled employees – and for which workers spent lots of time cramming like students for a test.

　　Lastly, salespeople needed an incentive to put in the work to flog the new products, which were potentially less lucrative for them than the old fixed-term contracts. This involved a greater use of performance bonuses.

　　点击查看讲义辅导资料及网校课程

　　口译：翻译资格考试三级口译模拟题 翻译资格考试二级口译模拟题 翻译资格考试一级口译模拟题

　　笔译：翻译资格考试三级笔译模拟题 翻译资格考试二级笔译模拟题 翻译资格考试一级笔译模拟题

　　资料来源中华考试网校乔宏轩老师主讲教材精讲班课程，完整讲义下载进入个人中心>>

　　　　下载焚题库APP——翻译资格考试——题库——做题，包括章节练习、每日一练、模拟试卷、历年真题、易错题等，可随时随地刷题。【在线做题>>】【下载APP掌上刷题】

　　翻译资格考试复习有问题？不知道怎么高效备考？加入考试群760421514和考生一起交流信息。