For each blank(8-12),mark one letter(A-G)on your Answer Sheet.

　　34、回答34-38题：

　　An exhibition is an excellent way of genera-ting new business for companies, both large and small, and offers many advantages, such as obtaining sales leads, competitor intelligence, and learning more about industry development and trends. An exhibition should be seen as an integral element of an overall sales and marketing campaign.Companies that fail to plan their participation carefully could find exhibiting costly and unproductive. (0) __G___

　　If a new product launch is planned, for example, a good-sized demonstration area is needed with facilities for taking and following up leads. A stand manager should be appointed from the start. Forward planning of budgets is essential. ( 8 ) An exhibition is an ideal and highly effective platform for new product launches. (9) Make sure that you plan to use your exhibition as a focus for presenting something new either about your products/services or your company and ensure that you publicize any newsworthy information to maximize interest. Trade journals are keen to publicize new products and services, and often compile special preview issues prfor to an exhibition.(10)

　　(11) The guides produced by some exhibitions offer detailed information on all promotional opportunities around the show.

　　Valerie Thompson, marketing director of Reed Exhibitions, says: "We realize how vital it is for exhibiting companies to plan way ahead of an exhibition. We do our utmost to encourage our exhibitors to maximize their participation in an event.(12)"

　　A.A number of exhibition organizations also provide free guides and .services.

　　B.Lead times for publications can be anything from 6 to 24 weeks before publication andit is essential that details are sent in time.

　　C.Meetings on pre-show activities should be held to ensure all personnel are clear about recent developments.

　　D.Research by the Exhibition Marketing Group shows that 61% of visitors are attracted to exhibitions by new products and technology.

　　E.Make sure that any mail sent out about your company has details of your participation.

　　F.The cost of exhibition space, transportation, and other related issues need to beconsidered well in advance.

　　G.The success of any show is greatly influenced by the way exhibitors market themselves.

　　第(8)题______

　　35、第(9)题：________

　　36、第(10)题：________

　　37、第(11)题：________

　　38、第(12)题：________

　　For each question(13-18),mark one letter(A,B,CorD)on your Answer Sheet.

　　39、回答39-44题：

　　Debunking Negotiation Myths

　　Before developing a more effective negotiation strategy, we need to dispel several faulty assumptions and myths about negotiation. These myths hamper people's ability to learn effective negotiation skills and in some cases reinforce poor negotiation skills.

　　A pervasive belief is that good negotiation skills are something that people are born with, not something that can be readily learned. This is false because most excellent negotiators are self- made. In fact, there are very few naturally gifted negotiators. We tend to hear their stories, but we must remember that their stories are selective, meaning that it is always possible for someone to have a lucky day or a fortunate experience. This myth is often perpetuated by the tendency of people to judge negotiation skills by their cardealership experience. Whereas purchasing a car is certainly an important and common type of negotiation, it is not the best context by which your negotiation skills can be judged. The most important negotiations are those that we engage in every day with our colleagues, supervisors, coworkers and business associates. These relationships provide a much better index of one's effectiveness in negotiation. In short, effective negotiation requires practice and feedback. The problem is that most of us do not get an opportunity to develop effective negotiation skills in a disciplined fashion, rather, most of us learn by doing. As the second myth reveals, experience is helpful, but not sufficient.

　　We have all met that person at the cocktail party or on the airplane who boasts about his or her great negotiation feats and how he or she learned on the job. It is only partly true that experience can improve negotiation skills; in fact, native erience is largelv ineffective in improving negotiation skills. There are three strikes against natural experience as an effective teacher. First, if a person does not know how well he or she has performed in the negotiation, it is nearly impossible to improve performance. For example, can you imagine trying to learn mathematics without ever doing homework or taking tests? The second problem is that our memories tend to be selective, meaning that people tend to remember their successes and forget their failures or shortcomings. This is, of course, comforting to our ego, but it does not improve our ability to negotiate. Finally, experience improves our confidence, but not necessarily our accuracy.People with more experience grow more and more confident, but the accuracy of their judgment and the' effectiveness of their behaviour do not increase in a commensurate fashion.

　　Overconfidence can be dangerous because it may lead people to take unwise risks.

　　The third pervasive myth is that effective negotiation necessitates taking risks and gambles. In negotiation, this may mean saying things like "this is my final offer" or "take it or leave it" or using threats and bluffs. This is what we call a "tough" style of negotiation, Although these negotiators are rarely effective, we tend to be impressed by the tough negotiator.

　　An interesting exercise is to ask mangers and anyone else who negotiates to describe their approach to negotiating. Many seasoned negotiators believe that their negotiation style involves a lot of "gut feeling", intuition, and "in-the-moment" responses. We believe that this type of intuition does not serve people well. Effective negotiation involves deliberate thought and preparation, and it is quite systematic.

　　According to the article，a person is likely to

　　A.succeed in negotiation if he is lucky that day.

　　B.do well if he has studied how to negotiate.

　　C.have at Ieast one successful negotiation.

　　D.be a better negotiator if he has inborn talents.

　　40、What can best reveaI one’S negotiation skills?

　　A.interpersonal relationships

　　B.promotion of an expensive good

　　C.good connections with business partners

　　D.daily interaction with all kinds of people

　　41、According to the writer.the best way to improve negotiation skills is

　　A.systematic training.

　　B.abundant experience.

　　C.more practicing.

　　D.frequent rehearsing.

　　42、What does the writer think of experience?

　　A.More experienced people may make unreasonable decisions.

　　B.Without feedback，it is very difficult to learn from experience.

　　C.Failures in fact help improve performance.

　　D.Experience blurs people’s accuracy.

　　43、The writer suggests that

　　A.effective negotiations do not necessarily involve risks.

　　B.threats are sometimes impressive and effective.

　　C.people seem to prefer tough styles of negotiation。

　　D.risks are caused by negotiator’S overconfidence。

　　44、According to the writer.excellent negotiators are those who

　　A.rely on intuition.

　　B.plan their negotiation carefully。

　　C.have good negotiation style.

　　D.set a clear Dumose.

　　For each question(23-30),mark one letter(A,BorC)for the correct answer.