2016下半年公共英语四级阅读专项练习辅导一
来源 :华课网校 2016-08-25
中B. Mark the following statements true (T) or false (F) according to the passage.
( ) 49. A marketer cares for the products or services first in his/her marketing decision.
( ) 50. A total marketing program refers to identifying the market.
( ) 51. P&G reduced the output of Pampers disposable baby diapers because of the high-volume usage of detergent.
( ) 52. Marketers may successfully increase profits by setting policies on the basis of low price.
( ) 53. Corporations can either directly or indirectly distribute their products to customers.
C. Translate the underlined sentences into Chinese (54) (55) (56) (57) (58).
D. Answer the following questions according to your understanding of the passage:
59. How do supermarkets successfully use the low-price policy?
60. What sales approaches can be used by manufacturers to promote their products?
49.-53. T F F T T
54. 在消费者和营销市场中，较小市场细分的种类繁多，而一个擅长进行目标市场营销的公司会比其竞争对手更具备有价值的优势。
55. 营销组合可以定义为产品、价格、促销和分销(这四要素)的组合，而这组合能满足所选市场细分的需求。
56. 关键在于要确定消费者的需求，并把其转化为受欢迎的产品和服务。
57. 另一方面，一些产品的受欢迎程度取决于一种高品质的形象，而高价格可以帮助树立这种形象。
58. 营销主管发现即使是最细微的变化——如包装的形状或颜色，或者产品在商店的展示方式——都会对产品(销售)的成败起决定性作用，更不用说它的实际品质了。
59. On two levels: one is to offer unbranded/generic products, and the other is to offer their own band.
60. There are three approaches mentioned, which are direct selling, advertising on TV and advertising on newspapers.
备考指导：2016年全国英语等级考试内容大纲解析汇总 2016年全国英语等级考试备考辅导篇
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