参考答案及解析

　　Part I Reading Comprehension (Skimming and Scanning) (1 ’×1 0 = 10’ )

　　1—7. A D B C A B C 8. quite homogeneous but small

　　9. relationships with consumers 10. the appropriate / proper media

　　Part II Listening Comprehension 35 ’

　　11-35 (1 ’× 25 = 25 ’ )

　　11-15 B D A C A 16-20 A C B B B 21-25 C B C D B

　　26-30 C B C D A 31-35 A D D B A

　　36 — 43 ( 0.5 ’× 8 = 4 ’ )

　　36. daily 37. frequent 38. annual 39. weekend

　　40. expensive 41. outdoors 42. abroad 43. Major

　　44 — 46 ( 2 ’ × 3 = 6 ’ )

　　44. railways and airplanes

　　45. the kids in mind

　　46. relaxing and refreshing

　　Part III Reading Comprehension (2’×10 = 20’)