2016下半年公共英语三级阅读辅导讲义(4)

　　1. The buying of products on which we have been pre-sole through advertising is called ______.

　　A. rational buying B. emotional buying C. reflex buying D. impulse buying

　　2. Which of the following is NOT a common form of payment in foreign business transactions?

　　A. Cheque B. Cash C. Bank transfer D. A sight bill

　　3. A clean bill is ______.

　　A. a spotless bill

　　B. a bill that is not accompanied by shipping documents

　　C. an unused bill

　　D. an invalid bill

　　4. If competitors get together to raise or lower prices, this act is ______.

　　A. price discrimination B. deceptive pricing C. resale price maintenance D. price fixing

　　5. Which of the following belongs to “Marketing Mix”?

　　A. Labor force B. Machines C. Materials D. Promotion

　　6. What do you think is the strength of publicity?

　　A. Being flexible B. Avoiding media costs

　　C. Saving preparation time D. Reaching a larger number of audiences

　　7. Which of the following can NOT be a feature of a bond?

　　A、It has a certain denomination. B、It has a prefixed interest rate.

　　C、It involves high risk. D、It has a prefixed maturity date.

　　8. Which of the following is a legal tender?

　　A. IOU cheques B、U.S. dollars C、Lumps of silver D、Bank deposits

　　9. If you advertise a product, your main purpose of doing so is to _____.

　　A. earn more money for the advertising agency

　　B. promote sales of that product

　　C. compete with other firms that produce the same kind of product

　　D. introduce that producer to the public

　　10. What do you think is the strength of personal selling?

　　A. High efficiency B. Great flexibility

　　A. documentary B. irrevocable C. dishonored D. confirmed

　　12. A dishonoured bill is ______.

　　A. one which the importer is ashamed of

　　B. one which the importer fails to pay on the due date

　　C. one which the drawer fails to pay

　　D. one which the exporter fails to clear

　　13. In terms of safeness, a mortgage bond ______ a debenture bond,

　　A. is the same as B. is safer than C. involves more risk than D. is not as safe as

　　14. What is an insurance policy?

　　A. A government law on insurance.

　　B. A written contract between the insurer and the insured.

　　C. A piece of paper with the insurer’s signature on it.

　　D. A set of rules to regulate the insurance market.

　　15. What can we say for certain about transportation and physical distribution?

　　A. Transportation is the same thing as physical distribution.

　　B. Transportation is not as important as physical distribution.

　　C. Transportation is one of the components of physical distribution system.

　　D. The term transportation is widely used to mean physical distribution.

　　1.-5. C B B D D 6.-10. B C B B B

　　11.-15. B B B B C