Questions 7-10

　　Choose the appropriate letters A-D and write them in boxes 7-10 on your answe sheet.

　　7. The word “sterling” in line 3 of Paragraph A means__________.

　　A. difficult

　　B. menial

　　C. terrible

　　D. excellent

　　8. Which of the following statements on the accusation of MacDonald is NOT TRUE?

　　A. It tends to make people fat.

　　B. Its operations are very vague.

　　C. It tends to exploit workers.

　　D. It tends to treat animals cruelly.

　　9. Which of the following measures taken by Denis Hennequin produced undesired result?

　　A. “Food Studio” scheme.

　　B. “Open Door” visitor days.

　　C. The “McPassport” scheme.

　　D. The Nutrition Information Initiative.

　　10. What did Denis Hennequin do so as to respond to local trends?

　　A. set up a “Food Studio” .

　　B. established a “Design Studio”.

　　C. hired celebrities as local brand ambassadors.

　　D. employed local bosses as much as possible.

　　Questions 11-14

　　Complete each of the following statements (Questions 11-14) with words or number taken from Reading Passage 1.

　　Write NO MORE THAN THREE WORDS for each answer.

　　Write your answers in boxes 11-14 on your answer sheet.

　　11. After January 2004， McDonald was making improvement following a period of slump in America and Australia， but sales in Europe were ………………………….

　　12. Business of McDonald in France and Britain was particularly good in December since customers took to ……………………………..

　　13. Compared with other countries， France is McDonald’s ………………………. next to America.

　　14. ……………………. of McDonald’s restaurants in America are companied–owned and the figure is much lower than that in Britain. Part II

　　Notes to Reading Passage 1

　　1.sterling高质量的

　　e.g. He has many sterling qualities. 他身上有许多优秀的品质。

　　2. menial 不体面的， 乏味的(工作、职业)

　　3. spruce up打扮整齐、漂亮、装饰

　　4. mastermind指挥、谋划(一个计划或活动)

　　e.g. The police know who masterminded the robbery.警察知道是谁策划了那次抢劫。

　　5. underperform表现不佳表现出低于标准的工作水平、企业出现亏本