J.M.Mark Wiltamuth， an analyst at Morgan Stanley， estimates that European company-owned restaurants’ margins will increase slightly to 16.4% in 2007. This is still less than in the late 1990s and below America‘s 18-19% today. But it is much better than before Mr Hennequin’s reign. He is already being tipped as the first European candidate for the group‘s top job in Illinois. Nobody would call that a McJob.

　　Questions 1-6

　　Do the following statements reflect the claims of the writer in Reading Passage 1?

　　Write your answer in Boxes 1-6 on your answer sheet.

　　TRUE if the statement reflects the claims of the writer

　　FALSE if the statement contradicts the claims of the writer

　　NOT GIVEN if it is impossible to say what the writer thinks about this

　　1.McDonald was showing the sign of recovery in all European countries except France after Denis Hennequin took office as the boss of Euro-markets.

　　2.Starting from last year， detailed labels are put on McDonald’s packaging and detailed information is also printed on tray-liners.

　　3.France is said to be the most anti-American country in Europe， but the ideas of the “open door” visiting days and “McPassport” are invented in the French market.

　　4.Britain possesses the weakest McDonald market among European countries and approximately 1214 McDonald’s restaurants are company-owned.

　　5.According to David Palmer， a restaurant analyst at UBS， David Hennequin should treat the problem about McDonald in Britain as the most important thing.

　　6.David Palmer suggested that the management of McDonalod in Italy should sell as many its outlets which lose money in business as possible for revival.

　　Questions 7-10

　　Choose the appropriate letters A-D and write them in boxes 7-10 on your answe sheet.

　　7.The word “sterling” in line 3 of Paragraph A means__________.

　　A.difficult

　　B.menial

　　C.terrible

　　D.excellent

　　8.Which of the following statements on the accusation of MacDonald is NOT TRUE?

　　A.It tends to make people fat.

　　B.Its operations are very vague.

　　C.It tends to exploit workers.

　　D.It tends to treat animals cruelly.

　　9.Which of the following measures taken by Denis Hennequin produced undesired result?

　　A.“Food Studio” scheme.

　　B.“Open Door” visitor days.

　　C.The “McPassport” scheme.

　　D.The Nutrition Information Initiative.

　　10.What did Denis Hennequin do so as to respond to local trends?

　　A.set up a “Food Studio” .

　　B.established a “Design Studio”.

　　C.hired celebrities as local brand ambassadors.

　　D.employed local bosses as much as possible.

　　Questions 11-14

　　Complete each of the following statements (Questions 11-14) with words or number taken from Reading Passage 1.

　　Write NO MORE THAN THREE WORDS for each answer.

　　Write your answers in boxes 11-14 on your answer sheet.

　　11.After January 2004， McDonald was making improvement following a period of slump in America and Australia， but sales in Europe were ………………………….

　　12.Business of McDonald in France and Britain was particularly good in December since customers took to ……………………………..

　　13.Compared with other countries， France is McDonald’s ……………………….next to America.

　　14.…………………….of McDonald’s restaurants in America are companied–owned and the figure is much lower than that in Britain.

　　Part II

　　Notes to Reading Passage 1

　　1.sterling高质量的

　　e.g.He has many sterling qualities.他身上有许多优秀的品质。

　　2.menial 不体面的， 乏味的(工作、职业)

　　3.spruce up打扮整齐、漂亮、装饰

　　4.mastermind指挥、谋划(一个计划或活动)

　　e.g.The police know who masterminded the robbery.警察知道是谁策划了那次抢劫。

　　5.underperform表现不佳表现出低于标准的工作水平、企业出现亏本

　　Part III

　　Keys and explanations to the Questions 1-14

　　1.FALSE

　　See the second sentence in Paragraph A “One exception was France， where Mr Hennequin had done a sterling job as head of the group’s French subsidiary to sell more Big Macs to his compatriots.His task was to replicate this success in all 41 of the European countries…”.