70年代，中国人曾以有一件外国衬衣和一块进口电子手表而自豪。那时候，国产商品在外观和功能方面无疑都远远逊色于外国品牌产品。“崇洋媚外”在中国消费者心里打下了烙印。随着中国的现代化科技、经济和国力的发展，今天的国产商品从外观、质量、科技含量等各个方面都得到了飞跃，不少产品已优于同类的外国品牌。中国消费者对外国品牌从仰视，到平视，最后甚至会俯视。消费者心理正在发生改变，逐步回归理性消费。

　　参考翻译:

　　In the 1970s, Chinese people were proud of owningan imported shirt and an imported electronic watch. At that time, domestic products were inferior toproducts of foreign brands both in appearance andfunction. The idea of worshipping and having blindfaith in foreign things has been deeply rooted in the Chinese consumers. With the developmentof modern science and technology, economy and national strength in China, domestic productsat present have made a leap in appearance, quality, elements of science and technology. Many domestic products are even superior to the similar products in foreign brands. Chinesepeople's attitude toward foreign products has changed from admiration to objectiveness, andfinally even to contempt. The psychology of consumers is changing and people are graduallycoming back to rational consumption.