China’s film market has been developing at a high speed, but China’s animation industry is not to our satisfaction. Last year, 33 animation films were released, none of which did well at the box office. The reasons are as follows: firstly, the low investment. A Hollywood animation film spends more than half of its budget on screening and special effects, which, however, in China, usually accounts for only 10%. Secondly, the tedious plot. Currently, few animation films in China can achieve more than 0.1 billion yuan at the box office. According to the insiders, boring plot is the main reason for low box office. Besides, its hard to find a good scriptwriter with low payment.

　　中国的电影市场一直在髙速发展，但是国产的动画业(animation industry)却不尽如人意。去年有33部动画电影发行，但没有一部票房(box office)喜人。原因有以下几点:一是投入少。一部好莱坞动画电影在放映和电影特技上的花费要超过其一半的预算。但在中国，这些通常只占10%。二是故事情节单一。目前中国很难有超过1亿票房的动画电影。内部人士称电影情节无趣是票房过低的罪魁祸首。此外，薪酬较低，要找一个好编剧(scriptwriter)也很困难。

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