Norman Joseph Woodland was born in Atlantic City on Sept. 6, 1921. As a Boy Scout he learned Morse code, the spark that would ignite his invention.

　　诺曼·约瑟夫·伍德兰(Norman Joseph Woodland)于1921年9月6日出生在亚特兰大。参加童子军时，他曾学习过摩斯密码，这为他日后的发明提供了灵感的火花。

　　After spending World War II on the Manhattan Project , Mr. Woodland resumed his studies at the Drexel Institute of Technology in Philadelphia (it is now Drexel University), earning a bachelor’s degree in 1947.

　　第二次世界大战期间，伍德兰先生参与了“曼哈顿计划”，战后在费城的德雷克赛尔理工学院继续学业，1947年获得学士学位。

　　As an undergraduate, Mr. Woodland perfected a system for delivering elevator music efficiently. He planned to pursue the project commercially, but his father, who had come of age in “Boardwalk Empire”-era Atlantic City, forbade it: elevator music, he said, was controlled by the mob, and no son of his was going to come within spitting distance.

　　大学本科期间，伍德兰先生对电梯音乐系统(背景音乐系统)进行了优化，并计划将这一项目商业化，但遭到父亲的反对。他的父亲在“大西洋帝国”时期的亚特兰大市长大，他说电梯音乐是暴民们玩的行当，绝不允许他的孩子涉足这一行业。

　　The younger Mr. Woodland returned to Drexel for a master’s degree. In 1948, a local supermarket executive visited the campus, where he implored a dean to develop an efficient means of encoding product data. The dean demurred, but Mr. Silver, a fellow graduate student who overheard their conversation, was intrigued. He conscripted Mr. Woodland.

　　于是，伍德兰先生只得回到德雷克赛尔理工学院继续攻读硕士学位。1948年，当地一家超市的高管来学院参观时，他向院长提出一个请求，希望学院能研发一种高效的产品数据编码系统，院长婉拒了这一请求，不过当时也在就读研究生的希尔沃先生偷听到了他们的谈话，对这一项目很感兴趣，于是邀请伍德兰先生一起进行研发。

　　An early idea of theirs, which involved printing product information in fluorescent ink and reading it with ultraviolet light, proved unworkable.

　　他们最初的想法是用荧光墨打印产品信息，然后通过紫外光读取信息，可事实证明这种想法并不可行。

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