PART TWO: Mini-presentation

　　What’s important when…?

　　Deciding base salary 制定基本工资/工资水准，需要考虑哪些要点：

　　l Salary level of comparable companies 同行业的工资水平

　　l Availability of local workforce 劳动力的供给情况

　　l

　　When deciding base salary, comparison with other companies is important, since that involves the issue of external pay equity. If your starting salary is lower than other enterprises in your area, it will be difficult to attract a sufficient number of job applicants to staffing requirements, or it will appear unfair for your employees and will ultimately result in high turnover. If your rates of pay are higher, then it will create a large applicant pool and your organization may choose to raise selection standards and hire better-qualified employees, thus in turn reducing training costs and turnover. Comparison with other companies is just in search of competitive advantage.

　　Besides, availability of local workforce also exerts great influence on the base salary. The linkage of pay levels to labor markets serves to attract or retain valuable employees. If there is a short of local workforce, in order to attract or keep qualified employees to stay, you’ll have no choice but to raise your pay rate, otherwise you will lose in the talents battle.

　　In addition, company finance and compensation policy should also be taken into consideration, since a company’s payroll budget depends on the company finance. It’s essential to keep labor costs at an acceptable level. And other supplemental compensations also help to enhance motivation, growth and competitiveness.

　　当指定基本工资的时候，与其他公司做比较是非常重要的，因为那涉及到外部薪酬平等的问题。如果你公司制定的基本工资比同地区其他公司低的话，那么吸引足够的员工来满足公司职位的需要将变得非常困难。对本公司员工也是不公平的最终结果是高人员流失率。如果你的工资比其他公司高，那么将会有大量候选人涌入，公司可以选择去提高对候选人的标准，雇佣更合格的员工，将会有减少培训成本和员工流失率。与其他公司相比旨在寻找有竞争力的优势。

　　此外，当地劳动力的供给状况也在很大程度上影响了基本工资。薪酬水平与劳动力力市场的服务挂钩以此来吸引和保留有价值的员工。如果劳动力市场匮乏，为了吸引和保留合格的员工，公司别无选择只能提高薪酬，否则，将会在人才战中失利。

　　除此之外，也应该考虑到公司的财政状况和福利政策，因为公司的工资预算依赖于公司的财政状况。保持劳动力成本在一个可接受的水平也是很重要的。而且其他的补充的福利也有助于加强激励，增长和竞争力。

　　PART THREE: Discussion

　　Company Gifts to Employees

　　Your company will soon be celebrating the 25th anniversary and has decided to spend a sum of money on something that will benefit the staff. You have been asked to make recommendations about how to use the money. Discuss the situation together, and decide:

　　l what are the advantages and disadvantages of cash gift

　　l what other ways the money could be used to celebrate the event, while still benefiting the staff

　　给员工发放礼品

　　你们所在公司将举办25周年庆典，并决定拨款作为员工的庆典福利。现在公司向你们征求意见，如何花费这笔钱?讨论并决定：

　　l 直接发钱有何利弊

　　l 除了直接发钱之外，有没有其他更好的方式，既达到庆贺的目的，又让员工受益

　　A：Good news! Our company will soon be celebrating the 25th anniversary and has decided to spend a sum of money on something that will benefit the staff. What do you expect to have?

　　B: Cash gift, of course. You see, cash gift is simple and convenient to the employer. To the staff, they can make flexible use of the money. Different people’s needs, concerns and interests are different and various. With cash, the staff can buy something they need and like indeed. Cash gift is to the advantage of employees. What do you think of this?

　　A: Though cash gift has some advantage, I don’t think it’s a good idea to offer employees cash gift only. You see, benefits should also provide advantage for the employees and do not necessarily have staying power, inspire action, or automatically translate to improved work performance. Instead, I’d suggest sticky rewards.

　　B: Sticky rewards? What do you mean by sticky rewards?

　　A: Hmm. That means gifts that can stick in the minds of recipients, such as a trip, special gift, paid holiday and so on. Sticky gifts not only reward the employees, but at the same time benefit givers.

　　B: That sounds nice and interesting. Sticky gifts are surely more memorable and can thereby provide a long-term payoff for the company and employees.

　　A: Precisely, an all-expense-paid trip for an employee and his/her spouse to Paris, for instance, is likely to be a unique experience, and more impressive than a cash gift, and helps attract and retain quality employees.

　　B: Or we may offer physical health check-up for the staff, memberships or discounts on membership fees at health clubs and fitness centers, since staff’s health is of mutual benefits to the employer and the employee.

　　A: Yes, they are all wonderful suggestions.

　　A:好消息!我们公司不久将会庆祝25周年纪念并决定花钱给员工发一些福利。你对此有何期望?

　　B：当然是现金礼物。你知道现金作为礼物对员工来说简单而且方便。对员工来说，他们可以灵活运动金钱。不同的人所关切和感兴趣的方面各式各样有所不同。员工可以用现金购买他们实际需要和喜欢的东西。现金作为礼物对员工是有益处的。对此你是怎么人为的呢?

　　A：虽然现金礼物有一些有点，但我不认为只为员工提供现金礼物是一个好主意。你知道，提供现金作为礼物有利于员工但没有深远的影响。激励行为或者自觉地改善工作成绩，因此我建议用粘性奖品来替代现金奖品。

　　B：粘性奖品?你的粘性奖品指什么呢?

　　A:嗯，是指那种能深入人心留下印象的礼物，比如一场旅行、特别的礼物、有薪休假等等。粘性礼物不止是对员工的奖励，同时也是一种福利。

　　B：听起来很棒很有趣。粘性礼物确实更有纪念意义因此为公司和员工提供长期的回报。

　　A：确实是这样，例如，为员工和其配偶提供巴黎旅行的全部费用，将成为一个独一无二的经验，这样比现金礼物更为印象深刻，并且有助于吸引和保留高素质的员工。

　　B：或者也可以为员工提供健康体检，让其成为健康俱乐部或健身中心的会员或者会员费折扣价，因为员工的健康是公司和员工的共同利益。

　　A： 是的，这些事不错的建议。

　　(1) Do you think formal company celebrations are good thing?(Why?/Why not?)

　　你觉得公司庆典大张旗鼓有必要吗?(为什么?)

　　Yes. Formal company celebrations can be an opportunity to promote company image and a chance to boost the morale of the staff.

　　(2) Do you think it is beneficial to take part in social events with colleagues?(Why?/Why not?)

　　你觉得与员工共同参与社交活动有益处吗?(为什么?)

　　Yes. Attending social events with colleagues can help employee understand one another, improve relationship, and even enhance team work.

　　(3) How important is it to consider company finance when organizing social activities for staff?

　　公司组织员工参与社交活动时，考虑公司财政有多重要?

　　The costs of social activities should be planned and set aside according to company budget. The total expense shouldn’t be a financial burden for the company and shouldn’t affect the normal producing activities.

　　(4) What are the advantages for companies to organize social activities for staff?

　　公司组织员工参加社交活动有何益处?

　　Organizing social activities for staff, such as sports, can not only improve the health of staff, but also encourage employee loyalty and devotion.

　　(5) Is it a good idea to use company anniversary celebrations as a marketing tool?

　　将公司庆典作为一种市场营销手段是个好主意吗?(为什么?)

　　Yes. Through celebrations, companies can publicize their products, service and image by gift-giving, or discount-offering.