职位招聘广告

　　你们所在公司缺一位人力资源部经理，准备刊登招聘广告。请你们提出建议。讨论并决定：

　　l 应选择什么样的刊物

　　l 招聘广告应涉及哪些内容

　　A： You see, the former personnel manager resigned two weeks ago, we just cannot manage without a personnel manager. To fill the vacancy, we are going to advertise the post.

　　B: Good idea! Nowadays advertising is one of the most common methods of attracting applicants. When advertising a job opening, the choice of publication is important.

　　A: I agree with you. When choosing a publication, we should consider its readers. We should make sure whether it is directed to a wide range of reader or just to a particular group. Besides, it’s also important to consider advertising fee. The advertising cost should be reasonable and affordable, somewhere around the company’s budget.

　　B: Exactly. So, in our case, we should choose a local publication instead of a national one. As a commercial and cultural center, we have a lot of talents here. What do you think of an influential local newspaper?

　　A: It’s undoubtedly an ideal choice. Newspaper advertising is the cheapest way of reaching large numbers of readers of various backgrounds, including the general public, our potential job applicants and clients.

　　B: Yes. Besides, as an influential newspaper, its advertising staff’s ability and creativity can be guaranteed. Then the money we invest will surely pay off.

　　A：Yes. It’s important to insure that our advertisement effort is cost-effective. To recruit the right person, we should also consider the contents of the advertisement.

　　B: In my opinion, beside the basic information as time, place and contact address, the description of applicants’ qualification and the specifications of the openings should be included, because it can cut down the number of applicants, attract the desirable ones and thus reduce staff turnover.

　　A: Yeah, to attract ideal applicants, it’s also necessary for our job advertisement to show the responsiveness of our company to the job and career needs of the applicants.

　　B: Exactly. Besides, this is also a chance to publicise the image of our company. To publicise our company, the advertisement should be well-designed and cover general information of our company.

　　A: I cannot agree more.

　　A: 你知道，前任人事经理两周之前辞职了，我们不能没有人事经理。为了补充空缺，我们要做广告招聘职位。

　　B：好主意。现如今广告是吸引应聘者最常见的方法之一。当有职位空缺的广告，刊物的选择很重要。

　　A：我同意你的观点。当我们选择一个刊物，我们应该考虑它的读者。我们应当确保它是否直接对广泛领域的读者开放，或者只是针对一个特殊的群体。除此之外，考虑广告费也很重要。广告的成本应该合理和可承担得起，要在公司预算之内。

　　B：确实是这样。因此，就我们公司的情况，我们应该选择一个当地的刊物而不是国内的刊物。作为一个经济和文化中心，我们这里有很多人才。关于有影响力的当地报纸你是怎么看的?

　　A：毋庸置疑这是一个理想的选择。报纸广告是吸引大量的各种背景下读者的最省钱的方式。包括普通市民、我们的潜在应聘者和客户。

　　B：是的。除此之外，一个有影响力的报纸，其广告员工的能力和创造力可以得到保证。然后，我们投资的钱一定有所回报。

　　A：是的。重要的是保证我们的广告付出具有成本效益。为了招聘一个合适的员工，我们也应当考虑广告的内容。

　　B：就我而言，除了关于时间、地点、联系地址这些基本的信息，也应该包括描述空缺职位的应征者所需要资格和标准。因为这样可以削减报名人数，吸引具备资格的员工并因此减少员工补缺数。

　　A：是的，去吸引理想的候选人，展现申请人对公司的工作和职业需求的反应，对招聘广告来说也是很必要的。

　　B：确实是这样。初次之外，这也是一个宣传我们公司形象的机会。为了宣传我们的公司，广告也应该设计精美，并包含公司的基本信息。

　　A：非常同意。

　　(1) Do you think it’s important to consider potentiality of the company when deciding to accept a job offer?(Why?/Why not?)

　　当决定是否接受一份工作时，你觉得公司的发展潜力重要吗?(为什么?)

　　Yes. In a company with potentiality, you can expect new opportunities for career advancement, handsome salary and other material success which ensure comfortable life.

　　(2) Is it necessary to consider challenge when deciding to accept a job offer?(Why?/Why not?)

　　当决定是否接受一份工作时，有必要考虑该工作的挑战性吗?(为什么?)

　　Yes. A challenging job will get you improved and competitive in your range of knowledge, abilities and skills. Being competitive will then bring you new chances and success in the society with fierce competition.

　　(3) How important is working environment to people in their choice of work?

　　工作环境对于人们选择工作有多么重要?

　　Whether the working setting is healthy, comfortable or not is crucial, because it will affect physical health and work efficiency.

　　(4) Would you consider salary when choosing a new job?(Why?/Why not?)

　　选择工作时，你会考虑薪水吗?(为什么?)

　　Yes. Salary is important for bread and milk and should be reasonable and match what I’ve contributed to the organization.

　　(5) Is it important to consider qualification when selecting a job applicant?(Why?/Why not?)

　　挑选求职者时，求职者的资历重要吗?(为什么?)

　　Yes. Certificates can at least prove a person’s abilities, knowledge or techniques pertinent (有关)to that job. And companies don’t have to prepare further training for them and thus reduce costs.

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