Sales Appeal to Efficiency

销售需要效率

Dear Mr White

　　RELIANCE – EVERY CAR OWNER’S DREAM

　　Reports from all over the world confirm what we have always known – the RELIANCE solid tyre is the fulfillment of every car owner’s dream.

　　You will naturally be well aware of the weaknesses of the ordinary air-filled tyre – punctures, outer covers which split under sudden stress, and a tendency to skid on wet road surfaces, to mention only a few of motorists’ main complaints. Our RELIANCE tyre enables you to offer your customers a tyre which is beyond criticism in the essential qualities of road-holding and reliability.

　　We could tell you a lot more about RELIANCE tyres but would prefer you to read the enclosed reports from racing car drivers, test drivers, motor dealers and manufacturers. These reports speak for themselves.

　　To encourage you to hold a stock of the new solid RELIANCE, we are pleased to offer you a special discount of 3% on any order received by 31 July.

　　Yours sincerely