2018年BEC商务英语中级阅读理解试题（12）

　　Consumer Behaviour

　　0 The consumer is the focus of all retail business and it is important to appreciate how

　　00 consumers are influenced in their buying decisions. Most of consumers, before making a

　　34 purchase, gather information and evaluate with the alternatives, but the extent to which

　　35 they look for information depends on the type of purchase. For example, in the case of

　　36 routine grocery purchases most consumers respond to automatically. However, for

　　37 purchases where the risk of making the wrong decision is greater, like buying a new

　　38 car, so the search for information is more important. The decision to purchase is never a

　　39 single decision but a number of these separate decisions, and at any time during this

　　40 process, consumers can change their minds about and choose an alternative route. For

　　41 example, although a consumer may have decided where to buy a product only to realise

　　42 at the last moment that this is, in fact, having the wrong choice. The price in the store may

　　43 be too high or the staff unhelpful. On the other hand, a lack of queues, favourable credit

　　44 facilities and efficient staff all lead to a too positive impression, so retailers should

　　45 remember how difficulties in these areas that can affect a sale or even lose a customer permanently.

　　《Consumer Behaviour》，消费者行为。文章分析了一些影响消费者行为的因素。

　　34题，evaluate是及物动词，后面直接接宾语。evaluate the alternatives，评估替代的选择。with多余。

　　35题，正确的

　　36题，如果是respond to，后面应该要接宾语，而这里的respond to后面的是副词，所以直接用respond表示反应，to是多余的。

　　37题，正确的

　　38题，这里并没有因果关系。完整的句子是这样的：for purchases where the risk of making the wrong decision is greater,(so)the search for information is more important.意思风险越大，收集信息越重要。so是多余的。

　　39题，separate decision是和前面的single decision相对应说的，并没有特别指代，所以代词these在这里是多余的。

　　40题，change their minds，改变他们的注意，about多余。

　　41题，这个句子并没有转折的意思，完整的是a consumer may have decided where to buy a product only to realize at the last moment that this is the wrong decision。连词although是多余的。

　　42题，从上面的完整句子可以看出，已经有了谓语is，having是多余的。

　　43题，正确的。

　　44题，too是副词，后面不能跟着来修饰名词，只能是too positive。而从这里的句子的意思来看，是说好的设备和高效率的员工可以带来一个好的印象。所以too是多余的。

　　45题，that引导从句。而这个句子主谓宾很齐全，that前面是主语，affect是谓语，后面是宾语，不是从句，所以that多余。