READING 1 hour

　　For each statement(1-7),mark one letter(A,B,CorD)on your Answer Sheet.

　　1、回答1-7题：

　　A

　　GREA I SALES CAMPAIGNS

　　This book examines the most successful sales campaigns of recent yeam.It provides examples of how major consumer brands，like Coca-cola，Nike，3M

　　and Toyota，have been promoted in magazines and newspapers.It includes information about the creative and planning process behind the promotion of

　　these popular products.

　　B

　　THE AUTOMOTlVE INDUSTRY TODAY

　　Find out how top executives from leading car companies view the changing relationships between manufactures and their suppliers.This book is a series

　　of interviews with leading players in the industry：pumhasing managem discuss the rise of global suppliers and chief executives present the international trend towards mergers and acquisitions in the industry.

　　C

　　THE EXECUTIVE’S HANDBOOK

　　This new edition of The Executive's Handbook provides an analysis of the main political and economic trends of the late 1 990S.It is especially good in cost structures，changing consumer trends and cross-border expansion.These are key elements that affect international business deals，making the book essential reading for anyone involved in international trading.

　　D

　　LEAD YOUR COMPANY TO SUCCESS

　　This is a collection of in-depth interviews with some of the world’S top business executives in the car，soft drinks and clothing industries.A fascinating work，it will make you question much of the generally accepted theory on what successful leadership within manufacturing involves.

　　The book tells you about recent developments in consumer buying patterns.

　　2、The opinions expressed in this book differ from those of most experts in this field·

　　3、The book contains interviews with business leaders from several large industries.

　　4、The financial information provided in this book will be useful for import·。exporI companies.

　　5、The book describes how a number of top companies have marketed their products.

　　6、The book outlines change in the source of the materials and pans needed for production.

　　7、The book discusses a variety of major influences on the business world.