WHAT IS IMPORTANT WHEN ……?

　　Deciding on packaging for products

　　Image

　　Production process

　　【词汇&短语】

　　包装材料wrapper，packaging material 不可再生资源non-renewable resources

　　包装设计package design 有利环境的 environmental-friendly

　　顾客的青睐 customer favor 肤浅的，表明的 superficial

　　【句型点击】

　　自然过渡：

　　How shall I put it? 怎么说呢?

　　Actually…..

　　That’s just how I see it …..

　　个人观点：

　　Personally, I think…..

　　Frankly, I think….

　　【参考范例】

　　Packing of products concerns the fate of products because it arouses people’s desire for purchase. When deciding on packaging for products, we should take several things into consideration.

　　First of all, the image catches the eye of potential customers, people are sometimes skin deep when surrounded by a variety of products, their decisions are simply based upon the packaging, therefore a thoughtful design in color, shape and packaging materials is crucial in winning customer’s favor.

　　On the other hand, the cost of packaging should be carefully dealt with because it is contained in the prices of the products. Increased price will make the products less competitive in a buyer’s market. After all, in comparison with packaging, people are more sensitive to price.

　　Last but not least, our resources are limited and some are even non-renewable. Once the products are opened up, the wrapper are useless, so it is expected that designers can develop further uses of packaging materials or at least make them environmental-friendly.