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　　When I am interviewed, I am occasionallyasked: “What is the secret of business success?”

　　If I knew the perfect answer, I would have madefar fewer mistakes over the years; in truth I suspectthere are many ingredients. Nevertheless, as an exercise, I have noted below a number ofcontributing factors that I think matter more than most.

　　● Work for yourself. To be self-employed can be lonely, and is likely to be hard work. Butultimately you will gain the rewards for your efforts if you are right – as long as you are lucky.You can certainly earn a handsome living working in a big bank or an accountancy firm, but youwill never achieve a spectacular capital gain, or change the world in the way that anentrepreneur can by fulfilling their dream.

　　● Be in the right place. History shows that growing markets, where entrepreneurs areencouraged, offer greater opportunities than places where there is stagnant demand, high taxand lots of regulation. On that basis, anyone with little to lose who is living in the west shouldemigrate to the east: it's what I advise anyone under the age of 30 to do. This is a harshverdict, and inevitably there are thousands of exceptions. But it is undeniable that far morenew millionaires and billionaires are being minted in countries such as India and China than inEurope. Growing gross domestic product, expanding populations, low costs and modest taxrates offer a powerful combination that the west simply cannot match.

　　● Learn how to borrow. An ability to find and use debt is a factor in most stories of greatwealth. Even if banks are not extending much credit right now, the cycle will turn andeventually they will reopen for business. I was slow to realise the fundamental importance ofusing debt. Many entrepreneurs overdo it at the top, and end up losing many of their leveragedassets when prices fall. But somehow they rarely go bankrupt, and very often reappear withnew bankers in tow when the cycle turns.

　　Language Points:

　　Exam Focus:

　　(1) What is the main reason for working for yourself?

　　A Hard work keeps you out of loneliness.

　　B You can get a sense of accomplishment besides material fulfillment.

　　C Handsome earnings will be accessible if you are lucky.

　　D You can achieve a spectacular capital gain.

　　(2) According to Paragraph 4, which is NOT the advantage of emerging markets?

　　A Growing GDP

　　B Expanding populations

　　C Existing regulation

　　D Tax policy

　　Oral Topic:

　　In your opinion，what is the decisive factor of business success?