What is important when advertising a new product?

　　* Cost

　　* Media

　　* Target consumers

　　First, cost is very important when advertising a new product. Without money, there can be no mentioning of training at all. The costs of advertisement should be calculated carefully and reasonably..The mount of advertising budget determines the scale and period of advertisement.

　　Secondly, media is also important. A company, through proper advertisements, can manage to introduce the advantages of their products comparing to their rivals’ and convince the consumers that their products would be the right choice.

　　Thirdly, target consumers should be taken into consideration. For instance, bill board will likely be an important element for the target market that has a limited number of potential customers, while TV comer