WHAT IS IMPORTANT WHEN ……?

　　Managing change

　　* Clear objectives

　　* Communication

　　【词汇&短语】

　　企业目标 business goal 蓝图 blueprint

　　核心竞争力core competence 与时俱进keep pace with time

　　大的市场份额The lion’s share

　　【参考范例】

　　In this information age, the capacity to manage change is becoming increasingly important. Consequently, more and more managers begin to put this issue in the spotlight. In my perspective, when managing change, several factors should be taken into consideration. The first one is to set a clear objective, because it is the blueprint of a company’s future development. Without the guide of a clear objective, one will get lost in the business jungle.

　　The second factor is communication skill. An effective communication can promote cooperation, and communication is usually considered as an inevitable way to effective management.

　　The third one is technology and qualified personnel. They are the core competitiveness of the enterprises and they are the software and hardware that drive the enterprise to work in a full speed. Without them, it is hard to keep pace with the time. The last but not the least, creativity is also important. Even a single innovative idea may be capable of helping an enterprise to take the lion’s share of the market.