WHAT IS IMPORTANT WHEN ……?

　　Producing a marketing plan

　　* Identifying target customers

　　* Setting a budget

　　【词汇&短语】

　　收入，税收 revenue 明显的 measurable

　　图表 tables and graphs 政府行动 government action

　　管理工具 managerial tool 文化变迁 cultural changes

　　定价 pricing 营销信息marketing message

　　市场分割 market segmentation

　　【句型点击】

　　* 表示反对

　　No way.

　　Not really.

　　Of course not.

　　Not a chance.门都没有

　　【参考范例】

　　Producing a dynamic marketing plan will focus attention on your ideal customers. Identifying target customers is the first step in your marketing plan, which defines the needs of the market your products or services satisfy and states the objectives your company aims at.

　　The purpose of setting a marketing budget is to lay out spending requirements necessary for meeting the plan’s objectives by gathering all the revenues and costs involved in marketing into one comprehensive document with tables and graphs, as a managerial tool, it balances what is needed to be spend against what can be afforded , and helps make choices about financial priorities.

　　Marketing strategies are concerned with pricing , distribution, promotion, advertising and market segmentation, effective marketing strategies are indispensable for high-standard and action-oriented marketing plans, which provide the direction the product will take and usually result measurable actions.

　　Besides, various environmental factors such as government actions, emerging technology, and even cultural changes may have a positive or negative impact on the market growth potential of your products or services. So developing your marketing message about those factors makes it easy to plan and carry out the marketing activities you need to grow your business.