Print and Media Advertising

　　Dialogue 1

　　A:Have you gotten a hold of the editor of that magazine about our quarterly advertisement? We need to make some modification on the design before we send a final copy. I'm just afraid , we've missed their publishing deadline for this time around.

　　B: I didn't talk to the editor, I didn't think it's necessary to talk to her. But I did converse with the person we usually go through in sales. She said that would be no problem with missing the deadline as long as we got a final to her before Thurseday. Because we are long-standing customer, they've already got ad space reserved for us.

　　A: It's a full page A4 ad in tri-color, right?

　　B: No, this year we opted for a half-page, but it should be a pretty decent effect. The designers was talking about going for a glossy finish. but later decide that a muted look would be more classic. Anyway, if you take into consideration the substrate paper quality and color scheme,the design is quite striking.

　　Dialogue 2

　　A:Market classifieds, how may I help you ?

　　B: Yes, I would like to find out about placing an advertisement in your directory. Can you tell me a little about your rates for advertisements?

　　A: Certainly. Our advertising rates are divided according to size, substrate, and location.If you are a corporate partner with our publication. We can offer you a slight discount. Also, our rates are different according to which publicaton you wish to advertis in.Our fall edition is pricier than the spring edition. When were you looking to advertise?

　　B: We would like to get in with the fall pulication if possible.

　　A: We can do that, timing might be a little tight because our press day is October 25th, but it can be done. Do you have a pre-determined design? You can use either your own designers or if it is more than convenient for you, we have a team of inhouse graphic designers that can put something together for you.

　　B: That won't be necessary, we already have the image.If we run a full page ad in your Fall edition on a nomal gloss paper, tri-color, what do you think that will run me ?

　　A: It depends on the location in the material. Are you interested in the front or back page ad? Those were prime spots. We also have 6 tab pages postions available.

　　B: I think a tab spot would be nice.

　　A: For a customer supplied design, full page tab page ad., you're looking at about 785 dollars.