Read a newspaper or magazine, switch on the television, open your mail or simply answer your telephone, and you are ___1___ by advertising. Why is advertising so ___2___ ? Why does the business spend so much to promote its products or services? For one thing, ads inform the public about a product, if you don’t know a new tire exists, you won’t buy it. But the ___3___ side of advertising goes far beyond that. By giving facts about a product, the manufacturer tries to convince consumers of the product’s superiority over competitor’s goods. Advertising also ____4___ people’s desires for greater status and more variety. Advertisers think the expense is worthy it or they would have stopped long ago. How much do ads contribute to the prices you pay? On the average about three cents of every dollar goes for advertising, newspapers get the largest share of advertising ___5___ , about 30%; television draws about 20%, 14% goes to direct mail, 7% is for radio, and 5% for magazines, the rest goes for foreign publications, business papers, free samples, and bus and train posters. The figures mean that advertising pays for most of the TV programs, and it covers a major part of the cost of newspapers and magazines.

　　答案：

　　bombarded

　　prevailing

　　informative

　　appeals to

　　budget