课文篇

　　We all know that marketing is one of the mostessential areas of business. No matter how goodyour product is, if no one knows about it becauseyour marketing is poor, you cannot make money.

　　我们都知道，市场营销是商业中一个最重要的核心领域。无论你的产品质量多么好，如果由于你的市场营销做得不好而不被人所知的话，你仍然没法赚钱。

　　Increasingly, sports marketing is becoming apopular way to advertise a company's goods andservices. For an annual fee, you can have your company name on the shirts that sporting teamor individual wears.

　　在体育活动方面的市场营销正逐渐成为公司商品和服务进行广告宣传和普及的一种途径。缴纳年费，你就可以将公司的名字印在运动队或队员穿的队服上。

　　As sports are incredibly popular on TV, having your company name on a shirt or cap meansthat millions or even billions will associate your company with the sport.

　　由于体育活动通过电视转播变得非常普及，把公司的名称印在队服的衬衫或帽子上意味着公司能通过体育赛事赚到百万甚至上亿的钞票。

　　Sports marketing is not cheap though, so some companies try other types of visible marketingsuch as putting their company name on tall buildings, or by supporting arts and musical events.

　　但是，体育活动市场营销的成本并不便宜。因此，有些公司尝试别的方法进行可视广告宣传。例如把公司的名称悬挂在高层建筑上，或赞助一些文化和音乐活动等。

　　The two most lucrative sports marketing events are the Olympic Games and the Football WorldCup. If you can wait four years and have a large enough budget, by sponsoring these types ofevents, you can virtually ensure that the entire world will know your company.

　　两种最有利的进行市场营销的体育活动就是奥运会和世界杯足球赛。如果你能等上4年，还能有个足够大的预算的话，通过赞助这样的体育赛事，你可以确保让整个世界都能知道你的公司。