INCREASING  CUSTOMERS  LOYALTY

 0  Customers are not revolutionaries. They are attracted to be the certainty of knowing that

00  what they buy it will be good value for money or will perform a particular task effectively.

34  They are cautious but their loyalty , without once achieved , is the key to business success.

35  Brands can help to create customer loyalty by providing us a signpost to certainty and

36  safety . Ideally , when a customer sees off a product , it leads to a range of positive thoughts

37  so that the product is being bought . Unfortunately , only a small number of products have

38  reached to this level . While everyone in business is aware of the need to attract and

39  retain customers , that they often overlook the second , more important , half of the

40  equation . In the excitement of beating against the competition and securing orders,

41  managers often fail to ensure that the customer remains a customer . It has been

42  estimated that since the average company loses between 10 to 30% of its customers

43  every year and this only recently have organizations started to wake up to these lost

44  opportunities and to calculate the financial implications . Established customers often

45  buy more and, in the addition , they may also provide free word-of-mouth advertising.