C. What is important when…?

　　Preparing for a product launch 产品要投放市场时，要注意哪些要点?

　　l People involved 有关人员

　　l Costs 成本

　　When a company is preparing for a product launch, the marketing team plays a very important role. Marketing staff must do all kinds fo preparations: choosing and booking venue for the launch, writing press information, organizing photographer for the launch, deciding on the promotional material, selecting appropriate media, and giving presentations on all aspects of the product, etc. the marketing team is crucial for the success of the product launch.

　　It is also important to consider costs of the launch program. The costs to be incurred by the preparations of the product launch should be within the company’s budget. Marketers should be aware of the amount of money available for the launch program and make preparations accordingly.

　　In addition, it is important to set the launch schedule for the program, therefore, marketing staff will have specific objectives for different stages of preparations and the person in charge of the launch program will check whether these objectives are achieved or not.

　　公司准备产品投放市场时，市场团队起着非常重要的作用。市场销售人员必须做各种准备：选择和预定发布会地点，撰写新闻资料，为发布会组织摄影师，决定宣传的资料，选择合适的媒体，并介绍该产品的所有方面等等。这个市场团队对产品发布的成功与否至关重要。

　　发布计划的成本也是需要考虑的重要因素。产品发布的筹备费用应当包含在公司的财政预算中。市场销售人员也应该了解可用的资金数额并作出相应的准备。

　　此外，为计划制定行程很重要，因此，市场销售人员将为不同的准备阶段制定一个特定的目标，而且负责发布计划的人员将检查这些目标是否切实可行。

　　PART THREE: DISCUSSION

　　Relocation

　　The company you work for is considering re-locating to larger premises outside the city centre. You have been asked to make recommendations concerning this possibility. Discuss the situation together, and decide:

　　l what advantages there could be in re-locating

　　l what difficulties the re-locatiton might cause

　　迁址

　　你们工作的公司正在考虑是否把公司搬迁到离开市中心的更大的场所去。请你们对迁址可行性提出建议。讨论并决定：

　　l 迁址有哪些好处

　　l 迁址将引起哪些麻烦

　　A: I think it is a wise decision to relocate our company to larger premises outside the city centre, because it can save us a lot of costs. You see, the rent of land in the city centre keeps increasing.

　　B: You are right. The rent of premises in the outskirts of the city is comparatively low, so that we can rent larger premises.

　　A: So the working environment is better—offices are more spacious and the air is fresher.

　　B: We can also have enough space for recreational facilities, which we couldn’t afford when our company was located in the city centre.

　　A: And I think the new location offers flexibility and room for our company’s expansion.

　　B: In addition, the new location is closer to the railway station, which will be very convenient for us to transport out goods.

　　A: And it also avoids the problem of traffic jam of city centre, which may seriously affect the timely delivery of goods.

　　B: But the new location may also cause some difficulties. First of all, our employees may not like the new location, because it is much farther away where they live, so it may cause inconvenience for our employees, they may have to spend more time on the way to and from work.

　　A:The costs of relocating will also be high. We have to move so much equipment and the process of relocating is very complicated. It may take us several months to settle down in the new location, so it may affect the company profits in the first or two years.

　　B: So relocation would not be possible before we could find a good way to solve all these problems.

　　A: 我认为把公司迁址到远离市中心更大的场所是个明智的选择，因为这可以为我们节省许多成本。你知道，在市中心土地的租金不断增加。

　　B:同意你的观点。郊区的租金是比较低的，因此我们可以租到更大的场所。

　　A:因此工作环境将会更好---办公室更宽敞，空气更清新。

　　B:我们也可以有足够的空间来摆放娱乐设施，这是我们在市中心负担不起的。

　　A:而且我认为新的场址为公司的扩建提供了灵活性的空间。

　　B：此外，新场址离地铁站也很近，对我们来说运送货物非常方便。

　　A:而且这也避免了像市中心严重影响及时送货的交通阻塞的问题。

　　B:但是新尝试也引起一些困难。首先，我们的员工可能不喜欢新场址，因为会离他们住的地方很远，因此会为员工带来不便，他们可能花费更多的时间在上班的路上。

　　A: 迁址的成本也会很高。我们必须搬运如此多的设备而且搬运的过程非常复杂。这将花费我们数月的时间来在新厂址安定下来，因此这将影响公司一到两年的利润。

　　B:因此重新迁址在我们找到解决问题的好方法之前是不能实现的。

　　(1) Have you worked in different locations?

　　你在不同的地方工作过吗?

　　Yes, I have worked in many different places.

　　(2) Where would you most like to work?

　　你最想到什么地方工作?

　　I’d most like to work in a place with beautiful scenery and fresh air and the climate is neither too cold nor too hot.

　　(3) What disadvantages are there to city centre locations?

　　公司设在城市中心有什么弊端?

　　City centre locations are crowded, the costs of land are high, and there are traffic jams.

　　(4) What effects does technology have on the design of premises nowadays?

　　当今科技对公司经营场址的设计有什么影响?

　　The design of premises is more scientific, the temperature of premises becomes adjustable, buildings can be very high to save the costs of land, and more human needs are taken into account.

　　(5)Do you think globalization is changing the way companies do business?

　　你认为商务全球化正在改变公司经营商务的方式吗?

　　Yes, because companies have to make contact with customers worldwide, many companies set up their own websites on the Internet and do business online.