Site Location and Relocation 公司选址和迁址

　　PART ONE: INTERVIEW

　　(1) Why do companies relocate to another country?

　　为什么有些公司需要迁到另一个国家?

　　The relocate to another country to get closer the market.

　　(2) How does a good location add value for customers?

　　一个好的公司地址是如何为顾客提供更高的价值?

　　It enables a company to provide convenient, dependable service to its customers. Locating in areas where there are sufficient skilled or trained workers with a good work ethic can lead to higher—quality performance.

　　(3) Do you think the location of competitors will affect the location of a company? (Why?/Why not?)

　　你认为竞争者所处的位置会影响一个公司的选址吗?(为什么?)

　　Yes, competition is also an important factor in site selection. Some companies consider it necessary to be located near competition, others wish to avoid competitors.

　　(4) Do you think taxes affect the selection of a company’s location? (Why?/Why not?)

　　你认为税收会影响公司的选址吗?(为什么?)

　　Yes, because taxes may be sizable for a company with a multimillion-dollar (数百万美元)investment in facilities and inventory, so it may select a location where tax reductions or exemptions (免除)are allowed to new business.

　　PART TWO: MINI-PRESENTATION

　　What is important when…?

　　Selecting a company location 选择公司地址时应注意什么要点

　　l Demand for products or services 产品或服务的需求

　　l Transportation 运输

　　When choosing a company location, I think the company should first take into account the demand for products or services, both now and in the future. Demand forecasts help determine where goods or services are most likely to be sold. A weighted centre of demand exists for each product or product family, so a company should select a location which supplies this demand.

　　Transportation is also important when selecting a company location. A manufacturing company will tend to have a materials-oriented location if it has a single source of raw material and ships its products to many destinations. When rapid delivery is a condition of sales, companies are more likely to select market-oriented locations, that is to locate near consumers.

　　In addition, I think it’s important to consider labor costs. Companies that employ a large labor force may locate to places with lower wage rates. Productivity per hour may further affect the costs of providing services or producing goods.

　　选择公司地址时，我认为公司首先应该考虑产品或者服务现在或未来的需求。对需求的预测有助于决定产品或者服务最有可能被售出的地点。例如产品和产品系列需求量很大的地方。因此公司应该在有这方面耗材需求的地址。

　　交通也是选址时很重要的因素。一个制造业公司将倾向于靠近原料地的场所，假如这里有一个单一的原材料资源而且可以将其产品船运到多个目的地。当迅速交货作为销售的条件时，公司更有可能选择靠近市场的场所，这样可以在消费者附近。

　　此外，我认为考虑劳动力费用很重要。公司雇佣大量劳动力可能在劳动力低廉的地方选址。每小时的生产力对提供产品服务或者生产商品的成本有深远影响。

　　PART THREE: DISCUSSION

　　Site Selection

　　The law firm you work for decides to relocate to a new place. You have been asked to choose a good location. Discuss the situation together, and decide：

　　l what factors should be considered

　　l what are the advantages of a good location for the law firm

　　选址

　　你们工作的律师事务所决定搬到一个新的地方。事务所请你们选好一个好的场所。讨论并决定：

　　l 应该考虑什么因素

　　l 好的地址对律师事务所有什么好处

　　A: Since we provide law services, our firm should be located in a well-established and fast-growing business area, because in such an area, there are many businesses which will need law services.

　　B: I’m with you on that. We must locate in a place where there is high level of demand for services. And the public transportation is very convenient in such an area. Customers will find it easy to get to us.

　　A: Yes, as you know, the convenience or inconvenience of a location may affect the number of potential customers and thus revenue.

　　B: Are there any other factors to consider?

　　A: I think we should consider the leasing rents. The leasing rents vary from place to place. We of course should select a site which we can afford.

　　B: That’s true. I think we should also consider competition. We shouldn’t locate in a place where there are already a lot of law firms.

　　A: I couldn’t agree with you more. Competition may severely affect a company’s revenue.

　　B: We should consider expansion potential. Our firm may employ many lawyers one day when it expands, so we should leave some room for expansion.

　　A: And I also think we should consider the appeal of the location. People are interested in the environment in which they work and live.

　　B: Now, let’s talk about advantages of a good location for a law firm. A good location is likely to attract customers. If our firm is located in a good location, the number of customers will surely go up.

　　A: Yeah, being located in a place with high demand will boost our business, thus increasing the company’s profits.

　　B: A good location with easy access to public transport enables our law firm to provide high value for customers.

　　A: Yeah, and we can avoid competition if located in a place with few law firms. Otherwise, our law firm may loose some or even much of our business.

　　A: In addition, our law firm can save costs if it is located in a place with low leasing rents. Lower leasing rents also make it possible for our law firm to have more office space, which will offer some flexibility and room for the expansion of our law firm.

　　A: 因为我们提供法律服务，我们公司应该选址在建立完善以及发展迅速的商业地区，因为在这样的地区，有许多工商企业会需要法律服务。

　　B: 我同意你的观点。我们必须在一个对服务有高标准需求的地方选址。而且在这个地方的公共交通也要非常便利。客户将很容易找到我们。

　　A: 是的，就你所知，便利或是不便利的选址可能影响潜在客户的数量以及收入。

　　B: 这里有其他需要考虑的因素么?

　　A: 我认为我们应该考虑租金。选址不同租金也不一样。我们当然应该选择一个我们能够负担的地方。

　　B: 确实是这样。我认为我们也应该考虑竞争者。我们不应该在已经有很多律师事务所的地方选址。

　　A: 非常同意。竞争者会严重影响公司的收入。

　　B: 我们应该考虑夸张的潜力。如果我们扩大业务，公司在一天之内将雇佣许多律师，因此我们应该留一个房间备用。

　　A: 而且我们也应该考虑上诉的位置。人们会对我们生活及工作的环境感兴趣。

　　B: 现在，让我们谈论事务所良好选址的益处。良好的位置可以吸引客户。如果我们的公司位置良好，客户的数量会增加。

　　A:是的，在高需求的地区选址将提升我们的业务量，因此增加公司的利益。

　　B: 交通便利的良好选址能够使我们的律师事务所为顾客提供更高的价值。

　　A:是的，而且如果我们要避免竞争在一个没有律师事务所的地方选址。否则，我们的律师事务所会损失一些甚至很多业务。

　　A: 此外，我们的律师事务所如果在租金低廉的地方选址将会节省成本。低租金也可能使我们的事务所有更大的空间，这将使我们扩大事务所有更多灵活性。

　　(1) Do you think construction costs will affect a company in selecting a location?(Why?/Why not?)

　　你认为建筑成本会影响公司的选址吗?(为什么?)

　　Yes. Because the costs of purchasing the site and building the facilities are directly related to a company’s location. The cost per acre of land varies widely from site to site within a region and from region to region.

　　(2) Will you consider company expansion potential when you are selecting a location?(Why?/Why not?)

　　当你选择公司的地址时，你会考虑公司将来的发展需求吗?(为什么?)

　　I will. I think the site for a manufacturing or nonmanufacturing companies should offer some flexibility and room for expansion.

　　(3) Will you consider community attitudes when selecting a company location?(Why?/Why not?)

　　选择公司地址时，你会考虑社区对公司的态度吗?(为什么?)

　　I will, because public opinion is some areas may be unfavorable to a particular type of business. A company located in such an area runs the risk of future restriction, excessive taxes, or other undersirable public relations.

　　(4) What factors do you think a retail shop should consider when selecting its location?

　　你认为选择零售商店地址时，应考虑什么因素?

　　The types and nearness of competing stores, traffic, convenience of the entrance and exit, nearness to public transporation, visibility of the shop, convenient secure parking nearby, etc.

　　(5) Do you think the effects of a poor location decision are directly observable?(Why?/Why not?)

　　你认为不明智的选址决定所导致的后果一眼就能看出来吗?(为什么?)

　　No, they are not, because the cost of a poor location decision is an opportunity lost and therefore the effects are hidden.