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2020年商务英语高级口试材料:公司送礼

来源 :中华考试网 2020-06-15

  Corporate Logo Gift

  带有公司标识的礼品

  Companies spend millions designing a logo that will ensure a feeling of cohesion and teamwork.

  公司花费数以千计的费用来设计一款可以促进公司凝聚力和团队精神的标识。

  There is a lot in a logo and every business wants one that will make them stand out from the crowd and be remembered.

  公司标识含义丰富,每个企业都希望拥有一款与众不同、令人过目难忘的标识。

  If you have a logo that captures the benefits and attributes of your company, it’s natural you will want to spread it around and get yourself noticed.

  如果你有了一款能够体现公司风范和特征的标识,你自然就想四处传播并吸引公众的注意。

  As well as the obvious headed paper and business cards, engraving your logo onto your corporate gifts is an excellent way of ensuring you’re remembered.

  除了在办公用纸和名片上印上这一标识外,在公司各种礼品上印上这一标识是给人留下深刻印象的最好办法。

  Not only are you giving a gift which is always well received, you are giving yourself a bit of free advertising in the process.

  这样,你在赠送受人欢迎的礼物的同时,也是在为自己做一种免费广告。

  Corporate logo gifts can be given regularly to employees as a small” thank you” or” congratulations”.

  印有公司标识的礼物可以定期送给员工,作为表达“感激”或“祝贺”的小小心意。

  In these instances, they tend to be small gifts that can be used in the workplace such as stationery or desktop items.

  在这种情况下,一般赠送的是可以在工作场所使用的小礼物,如文具或办公桌案头用品。

  These items will be seen and used regularly by your employees and so encourage the feeling that the employees are part of a team.

  员工可以经常看到并用到这些物品,因此,可以使员工感受到自己是集体的一部分。

  Key rings, coasters, mugs and pens won’t cost the earth but will still give a feeling of belonging.

  钥匙圈、杯垫、被子、钢笔花不了多少钱,但却可以给人一种归属感。

  When trying to secure a business deal however, you will need to invest in some more expensive and significant corporate logo gifts.

  然而,如果要获得一笔生意,就需要购买更为贵重或重要的商务礼品了。

  As you want your company’s image to be the first to pop into your client’s mind, giving away corporate logo gifts is a sensible marketing technique.

  你希望你公司的形象能够首先映入客户的脑海,赠送印有公司标识的礼品就不失为明智的营销技巧。

  You can have your company logo engraved or embossed onto virtually anything you can think of, from golf clubs and T-shirts to edible cookies and giant cheesecakes bearing your logo.

  你可以将公司标识刻在或凸印在任何你想想得到的地方:从高尔夫球棒、T恤衫到可口的曲奇饼干、巨大的干酪蛋糕等都可以打上公司的标识。

  Engraved crystal tends to be a popular gift for a client at the end of a business deal, although with a gift like this, take care not to let your logo impinge on its use.

  雕刻的水晶饰品往往是在生意成交时赠送给客户的一件深受欢迎的礼品,但是要注意送这样的礼品时,不要让标识违背它的使用本意。

  A subtly place logo is much more appropriate and will mean the gift is used more than if your logo is plastered across the front.

  把标志巧妙地安排在不起眼的地方要比赫然醒目地贴在礼品中央何时得多,人们会更愿意经常使用这一礼物。

  When buying for a client, place you logo discreetly.

  为顾客购买礼品时,要谨慎地把标识放在适当的位置。

  Through it’s a positive side effect, the recipient needs to feel they are getting a gift of quality and not just a bit of free advertising.

  虽然礼品带有标识给人的意外也只是正面的,但需要让收礼人感到他们得到的是一件高质量的礼品,而不是一种免费的广告宣传品。

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