2019年商务英语高级写作范文：销售函/促销函

　　1. Advertisement Poster广告海报

　　写作案例详解

　　GILIETTE SENSOR

　　The only razor that senses and adjusts to the individual needs of your face.

　　Gillette Sensor:the shave personalized to every man.

　　It starts with twin blades,individually and independently mounted on highly responsive springs.So they continuously sense and automatically adjust to the individual curves and unique needs of your face.

　　Innovation is everywhere.You can feel it in the textured ridges and the balance of the Sensor razor.You appreciate it in the easy loading system and the convenient shaving organizer.

　　Even rinsing is innovative,the new blades are 50% narrower than any others— allowing water flow freely around and through them,for effortless cleaning and rinsing.

　　All these Sensor technologies combine to give your individual face a personalized shave— the closest,smoothest,safest,most comfortable.

　　The best shave a man can get.

　　Gillette

　　2. Propaganda Poster 宣传海报

　　Sample 1写作案例详解

　　YOU MANAGE A BUSINESS,STOCKS,BONDS,PEOPLE

　　AND NOW YOU CAN MANAGE YOUR HAIR

　　For the first time there’s a remarkable gel that can give your hair any look you want—sleeker,fuller,straighter,curlier,more natural,even wet—without a drop of alcohol or oil.It gets your hair into shape in the morning and keep it under control all day.Whatever your management style,Maltplexx is for you.Get the full facts at the Aramis counter.

　　Aramis

　　Maltplexx natural hair gel for me

　　Sample 2写作案例详解

　　WHAT YOUR FAVORITE SHAMPOO WILL WORK

　　BETTER IF YOU STOP USING IT FOR 14 DAYS

　　It’s so frustrating!The very shampoo that has always left your hair so silky and clean,the shampoo you depend on gradually,then noticeably,stops working.That fresh-air softness you prize so much in clean hair is gone.Your hair feels limp and looks dull.What is happening? Why the change?“Shampoo build-up”is the reason. Each washing,even with fine expensive shampoos of conditioners,leaves a“residue”,a tell -tale problem that has now measured precisely in laboratory studies.

　　Recent tests on 10 quality shampoos show that residue accumulates each time you shampoo.It’s a fact of hair life.

　　To rid your hair of this unwelcome build-up you must switch to a shampoo with superior rinsability—even if it’s just a temporary change,move to shampoo that have the ability to revitalize your hair and leave it thoroughly clean.Choose one that will do the job greatly.And don’t put it off.Shampoo build -up is more than unattractive.It can destroy the soft feel of your hair...its manageability...and it can eventually damage the hair itself.

　　Which shampoo rinses the best? In laboratory tests of 10 quality shampoos,Neutrogena shampoo was rated No.1,and demonstrated consistently superior rinsability with almost no build-up itself.

　　So Neutrogena removes the most build-up in a single washing and,equally important,leaves a negligible compared to all the other shampoos tested.

　　If you feel you need to revitalize your hair,try Neutrogena shampoo for just 14 days.Think of it as a refreshing“vacation”...and afterwards your hair will again respond happily to your favorite shampoo.

　　Use Neutrogena whenever you need to get your hair really clean.Then your favourite shampoo will continue to be your favourite.It is suitable for all hair types and may be used on permed,dyed hair.

　　Neutrogena shampoo is available at chemists ad department stores,in 100ml tubes and 200ml bottles.Look for it—in the white box with the brown band.

　　“Test results indicate a single wash with Neutrogena was adequate to remove in excess of 90% of the residue.Even with conditioners,which are far more substantive to the hair,a single wash with Neutrogena.,removes 70% of the residue.”?B10?

　　—Excerpt from N.Skin Care Institute Reports

　　Sample 3

　　写作案例详解

　　Come to the Ocean Park!

　　The most spectacular oceanarium in the world,in fact,the largest in Asia.A perfect outing place,this is not only a place to enjoy the world of nature,but also a place for thrills and to experience the fascinating 5000 years of Chinese history in the Middle Kingdom.

　　Cable Car

　　An 8-minute exciting ride in the cable car provides spectacular views of the entire south coast and the beautiful landscape.

　　Shark Aquarium

　　You are actually entering their world through this tunnel and surrounded by 50 of nature’s most perfectly designed creatures.

　　Ocean Theatre

　　The world’s largest mammal theatre.Wonderful performances by dolphins,seals and killer whales are shown several times a day.

　　Middle Kingdom

　　You will see customs,costumes,architecture and entertainment of 13 dynasties of Chinese history.All authentically recreated in exacting detail.

　　Price for adults:HK ?295

　　Price for children:HK ?150(5-12yrs)

　　3. Newspaper Poster报纸广告

　　Sample 1

　　写作案例详解

　　COMPGRAPH CORPORATION

　　2215 Midway Road

　　Carrollton,Texas 75006

　　(214)661-8960

　　October 2,2005

　　Dear Customer:

　　No other business graphics software can match the versatility and flexibility of Diagraph!

　　Let us prove to you that Diagraph is a breakthrough in business graphics software.

　　Using Diagraph to turn your ideas,plan,and data into organization charts,signs,flow charts,forms,and maps.Diagraph comes with a money-back guarantee.Use it for 30 days and we’re certain that you will have discovered so many uses for Diagraph that you won’t want to part with it.

　　And now you have two choices:Diagraph/500 for only $99 or Diagraph/2000 for $395.

　　Diagraph/500 files are fully compatible with Diagraph/2000 so you can upgrade it to Diagraph/2000 at any time.What’s more,the cost of Diagraph/500 is credited towards your purchase of Diagraph/2000.

　　See the enclosed data sheet for additional information.Call us at 800-378-9253 to see how the power of Diagraph can enhance everything you write!

　　Sincerely,

　　Gerald Fergus

　　Director,Customer Services

　　GF:ec

　　Encl.

　　P.S.If you purchase Diagraph/2000 before November 30,you can select five Diagraph softwares,worth up to $65,absolutely free.Call for more details.

　　4. Product Recommendation推荐产品

　　写作案例详解

　　Dear Sir,

　　Great interest was aroused at the recent Arts & Crafts product exhibition in Beijing by the largest carpet manufacturer in China.Numerous enquiries and orders have also come for the beautiful hand-woven carpets.

　　The carpets are preferred for the following:

　　Appearance

　　Elegant designs with different sizes cater for the customer’s needs.

　　Prices

　　Superb quality with prices much lower than those from other sources. Comfort

　　Carpets are made from wool and silk,so they are giving the feeling of natural warmth and comfort.

　　You will be interested to note that our annual production is 20000 pieces.Recently we have received enquiries from Japan,Germany,Australia and South Africa.We are convinced that our carpets will be exported to more countries in the near future.

　　We are glad to enclose our illustrated catalogue,and will send you our best quotation as soon as we hear from you.

　　Sincerely yours,

　　Sample 2

　　写作案例详解

　　Dear Sirs,

　　Thank you for your letter dated March 15,2007,ordering 10000 pieces of Rainbow Raincoat Mode 2.

　　We regret that we can no longer supply the said raincoats,which are out of production.In their place we would like to offer our Rainbow Raincoat Mode 3.This is our new design,made of light,durable and waterproof material.The quality of this article is excellent,but the price is 5% lower.The large number of repeat orders we regularly receive from leading distributors is a clear evidence of the widespread popularity of Rainbow Raincoat Mode 3.

　　Full details of our export prices and terms of business are enclosed with this letter.

　　Our illustrated catalogues and sales literature are being sent by separate cover.

　　You can be sure of our immediate attention to your order,which we are looking forward to receiving.

　　Faithfully,

　　Sample 3

　　写作案例详解

　　Dear Sirs,

　　You may be interested to know about the new products developed by our technicians.This kind of new products sells very well at our market.

　　Because of its successful sales in our country,we think there will be a potential market abroad.So we are sending you some samples by separate posts and would welcome your advice as to whether,in your opinion,there will be a read market in your district.

　　If you think you can find a good market for the new products we can supply you on the most favorable terms in order that you can promote our new products to the potential customers.

　　We are awaiting your early reply.

　　Yours faithfully,

　　Sample 4

　　写作案例详解

　　Dear Sirs,

　　We are sending you with pleasure by fax a copy of our latest catalogue of our“Spring Flower”Vacuum Cleaner,from which you will understand why it is difficult for us to meet the needs of markets.The high quality of our products is well known and universally acknowledged and we are confident that they will be welcomed in your market.

　　In order to popularize these cleaners,all the catalogue prices are subject to a special discount of 20% during this month only.We are offering you good products on generous terms and wish to have your early orders.

　　Yours faithfully,

　　Sample 5

　　写作案例详解

　　BLUE SKY HOTEL

　　37 Ningxia Road,Qingdao,Shandong 266023

　　March 3,2006

　　Mr.Max Pyle,Vice President

　　Simens

　　119 Industry Road

　　Fuzhou, Fujian 350021

　　Dear Mr.Pyle:

　　“Thank you—for helping us out on the best conference we’ve ever had.Your superb facilities,service,know-how,and helpful attitude...”

　　The statement above was received a few days ago from the president of a large company.And it’s typical of many we get from top executives who chose Blue Sky as their host for meetings and get-togethers. At Blue Sky we know how to make your meetings rally successful.It’s what we were designed to do,what we’re in business for,the reason we like to think we’re the ideal convention headquarters.Blue Sky is a magnificent resort center that offers everything any meeting goer could ask for-outstanding cuisine big name entertainers,elegant nearby shopping malls,all sports,including a championship golf course and tennis court.And Blue Sky is more...

　　We really are professionals when it comes to arranging space for your specific needs and providing every service you require to make outstanding meetings and conferences.At Blue Sky you’ll find a staff that is dedicated to personal and friendly hospitality.

　　Skeptical? Let me prove what I have said.Please look over the enclosed colorful booklet,which shows our spectacular setting and elegant facilities.Then to learn about our professional side,mail the enclosed card for your free copy of Organizing,Planning,and Running a Meeting.

　　Hopefully,

　　(Ms.) Gao Jie

　　Director,Public Relations

　　Enclosures

　　5. Product Description 描述产品

　　写作案例详解

　　To: Allan Jackson,Workshop Manager

　　From: Jack Nelson,Model Shop Manager

　　Subject: Prototype of ORIENT Cutting Tool

　　We have delivered the prototype of a new tool for your inspection.The tool,designated as ORIENT,has been developed by the Second Group.

　　The tool is composed of four parts cast fro,low-carbon steel and finely machined.The cutting edges on one side of each of the two long pieces feature a bonded tungsten alloy ground to a high degree of sharpness.

　　A strong machine screw holds the two long pieces together.A tension plate of spring steel between them keeps constant pressure on the cutting edges as they are opened and closed by thumb finger action.

　　When using the tool,place the thumb in the smaller hole and the index and middle fingers in the larger one.By applying pressure with the thumb and fingers,you can easily open and close the cutting edges.

　　In a word,it is an ideal tool with few weaknesses.So we recommend it to you.