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2018年BEC商务英语高级写作词汇(15)

来源 :中华考试网 2018-08-06

2018年BEC商务英语高级写作词汇(15)

  2.(v.) To enlarge the scope of one's interests, business, or activities扩展

  [例] The partners are looking into branching out into Europe.

  brand [ brAnd ] (n.) product which can be recognized by a name品牌

  [例] The brand establishment needs a very long time and will bring long- term benefits.

  branding (n.) the process of giving brand names to products品牌命名

  [例] How is the branding of that new product going on?

  brand leader brand with the biggest market share品牌领导者

  [例] IBM is the brand leader in the field of portable computer.

  brand loyalty (n.) customer desire to continue buying the same brand品牌忠诚度

  [例] They managed to set up the brand loyalty of their consumers.

  break even (v.) balance costs and revenue, not make a profit or a loss收支平衡

  [例] We just broke even last year.

  breakeven point point at which revenue equals costs 收支平衡点

  breakthrough [ 5breik5Wru: ] (n.) an act of overcoming or penetrating an obstacle or restriction突破

  [例] It is up to both of us to try our best to make a breakthrough in the present negotiations.

  brief [ bri:f ] (v.) to give concise preparatory instructions, information, or advice to简要介绍

  [例] The CEO briefed his senior managers on the project that is supposed to be the turning point for the fate of the firm.

  [同义词] abstract, synopsis, outline

  bring forward (v.) make earlier提前

  [例] We brought the launch date forward to June 1st.

  bring up (v.) mention, introduce提出

  [例] The chairman brought up the question of holidays.

  brochure [ brEu5FjuE ] (n.) publicity booklet giving information about a product or service(宣传产品的)小册子

  [例] They asked for a brochure about our services.

  [同义词] leaflet, pamphlet, booklet

  broke[ brEuk ] (adj, inf) without/out of money破产的,一文不名的

  [例] He was broke until he won the lottery.

  [同义词] insolvent

  broker [ 5brEukE ] (n.) person who buys and sells shares/currency etc.经纪人

  [例] That firm is acting as a broker.

  [同义词] agent, middleman

  brown goods(n) items such as television sets and radios that are sold in cabinets made of wood or similar materials 茶色电器

  [例] There are bloody competitions on China’ brown goods market.

  [反义词]white goods

  b-school ( business school ) (n) a college or a department of a university providing business courses to students商学院

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