2016商务英语BEC高级完形填空练习题及答案(6)
来源 :中华考试网 2016-11-03
中Use of Assets 资产的使用
When companies allow others to use their assets, such as trademarks, patents, copyrights, or expertise under contracts, also known as licensing agreements, they receive earnings called royalties.
当公司允许他人使用其资产,如商标,专利,版权,或根据合同的专业知识,也被称为许可协议,他们收取所谓的特许权使用费收入。
On an international level, for example, Lucasfilm has licensed The Lego Group from Denmark to use its trademarked Phantom Menace figures in Mindstorm construction toys. Royalties also come from franchise contracts.
在国际层面,例如,卢卡斯电影公司已经授权由丹麦乐高集团使用其注册商标的玩具
Phantom Menace。特许权使用费来自特许经营合同。
Franchising is a mode of business in which one party ( the franchisor ) allows another party ( the franchisee ) the use of a trademark that is an essential asset for the franchisee`s business. The franchisor also assists on a continuing basis in the operation of the business, such as by providing components, mangement services, and technology. 特许经营是一种商业模式,在其中一方(特许人)允许另一方(被特许人)商标的使用是一项重要资产,是成为加盟商的业务。特许人在业务继续运作的基础上还协 助有关业务操作,如提供组件,管理服务和技术。
Dividends and interest paid on foreign investments are also treated as service exports and imports because they represent the use of assets ( capital ). However, countries treat the investments themselves separately in the international economic statistics they report.红利和外国投资的利息也被当作服务出口和进口因为它们代表使用资产(资金)。然而,国家的投资分别对应本国在国际经济统计数字的报告。
INVESTMENTS投资
Foreign investment means ownership of foreign property in exchange for financial return, such as interest and dividends. Foreign investment takes two forms: direct and portfolio外国投资意味着拥有外国资产的所有权,以换取经济回报,如利息和红利。外商投资以两种形式:直接投资和有价证券。
Direct Investment 直接投资
A direct investment is one that gives the investor a controlling interest in a foreign company. Such a direct investment is also a foreign direct investment ( FDI ). Control need not be a 100-percent or even a 50-percent interest.
直接投资是指投资者拥有一家外国公司的控股权。这样的直接投资也是一种外国直接投资(FDI)。控制权不一定是百分之百,甚至是百分之五十的股份。
If a company holds a minority stake and the remaining ownership is widely dispersed, no other owner may be able to counter the company effectively. When two or more companies share ownership of an FDI, the operation is a joint venture. When a government joins a company in an FDI, the operation is called a mixed venture, which is a type of joint venture.