2016年BEC考试高级阅读重难点短语句子(2)

　　brand extension

　　eg: 1 The Coca-Cola Company might have been wiser to leave the old Coke alone and introduce New Coke as a brand extension.

　　可口可乐公司本应聪明一点, 让老牌可乐照卖不误,同时将新口味可乐作为品牌延伸推向市场.

　　2. The idea behind a brand extension strategy is that customers will accept the new product because they are already familiar with the brand name.

　　品牌延伸策略背后的理念在于, 顾客因为已经熟悉某种品牌名称而接受新产品

　　brand identification

　　eg: Brand identification insures shelf placement and other advantages in the distribution process.

　　品牌识别确保了产品在货架上占有一席之地,同时也使销售过程中的其他优劣得到保证.

　　brand image

　　eg: Mercedes cars have a quality brand image

　　梅塞德斯汽车享有高质量的品牌形象

　　brand leader

　　We are doing a survey to find out which is the brand leader in the coffee market.

　　我们正在进行调查,找出咖啡市场中哪个品牌最受欢迎.

　　brand loyalty

　　eg: 1 . The objective of advertising is to build up brand loyalty.

　　广告的目的在于增强人们对品牌的忠诚度.

　　2. Customers with a strong sense of brand loyalty are rarely prepared to switch to a new competitior.

　　有强烈品牌信赖感的顾客很少会移情新出现的同类产品

　　brand -making

　　eg: Despite the Brand -Making Mystique, the Tangible Trademark is strong financial returns.

　　尽管存在创名牌的秘诀,但巨额资金回报本身才是众人瞩目的有形商标.

　　brand name

　　eg: 1 The enormous strength of the McDonald's brand name has helped the company to enter new markets all over the world.

　　麦当劳品牌名称的巨大优势使该公司在世界各地不断建立新市场.

　　2 Proctor and Gamble has significant distribution power because of the strength of their brand name.

　　宝洁公司由于某品牌响亮.有很强的销售实力

　　brand consultants 品牌咨询公司

　　eg: A recent survey of 1000 people by brand consultants Cook &Pearson concludes that shoppers will continue to buy a wider range of goods and services from supermarkets.

　　最近由库克-皮尔森品牌顾问公司着手的一次千人调查得出结论：购物者将继续在超市购买各类商品和服务。

　　brand enhancing 品牌提升

　　eg: One company says that its on-hold marketing programme, combinging messages with 'brand enhancing' music , reduces hang-ups by 50 per cent and increases sales by up to 20 per cent .

　　据一家公司说：该公司的利用侯话时间营销计划把产品宣传信息和“提升品牌”的音乐结合起来，使挂断电话的人数减少了50%，销售额增加了20%。