2016年下半年BEC商务英语初级阅读练习及指导（3）
来源 :中华考试网 2016-09-27
中If you always thought of McDonald’s as an all-American company it,may surprise you to learn that the king of McDonald’s franchises is named Fujita and that he doesn’t eat hamburgers. ____1____ By ignoring many of the customs of both his native and his parent company,Fujita has made McDonald’s the top fast-food business in Japan and has changed the face of franchising.
McDonald’s came to Japan in 1970 searching for a Japanese partner with whom to create a Japanese McDonald’s.
Fujita was far from the richest potential candidate interviewed,but he was an eager entrepreneur who seemed willing to devote his energies to the new venture. ____2____
Almost immediately,however,Fujita began going his own way. The parent company recommended opening the first Japanese McDonald’s in the suburbs,where most American fast-food stores are located. Fujita had his own ideas. ____3____ He got his way,opened the first Japanese McDonald’s in a department store in Tokyo,didn’t spend anything on advertising. ____4____
McDonald’s learned its lesson from Fujita and has since opened inner-city restaurant around the world. ____5____ While the Japanese seem fascinated with western styles and tastes,they often don’t think of themselves as consumers of American products. So Fujita’s McDonald’s franchises play down their American origins,to the point where,according to Fujita,some Japanese who visit the United States are surprised to find that we have ‘Makudonarudo’,as the Japanese say it,in America too.
A. In fact,Fujita is unusual in many respects,and his uniqueness has made him very rich.
B. McDonald’s took a chance and chose him.
C. Fujita and McDonald’s continue to benefit from each other.
D. Other companies might learn from the way Fujita marketed McDonald’s in Japan.
E. Fujita likes to take credit for a rise in the average weight of his people.
F. And within a year he had broken McDonald’s world record for one-day sales:$14，000.
G. He thought the young pedestrians of Japan’s cities were more likely to give up Japan fish-and –rice diet for a hamburger than were the more traditional suburban dwellers.
H. But Fujita himself prefers noodles to Big Macs.
I. And the Tokyo McDonald’s that once caused an argument is now one of 500 that Fujita owns in Japan.
答案：1. A;2. B;3. G;4. F;5. D
句型补充：
“This combination of food, feed and fuel demand for crops has created an upward shift in the trend demand growth for agriculture products,” said Jeffrey Currie, head of commodities research at Goldman Sachs.
他表示，到2010年，全球生物燃料需求可能从2005年的每年100亿加仑增至每年250亿加仑，折合为年率每年增长20%。
He said global biofuel demand could increase from 10bn gallons a year in 2005 to 25bn gallons annually by 2010, an annualised growth rate of 20 per cent.
由于供应方面不尽人意及需求不断上升，许多农产品市场的库存水平降至历史低点，这使得价格很容易受到上行冲击的影响。
As a result of supply disappointments and rising demand, stocks have fallen to historic lows in many agricultural markets, leaving prices very susceptible to upward price shocks.
许多分析师认为，此轮农业大宗商品的上涨才刚刚开始。
Many analysts believe the rally for agricultural commodities is only just beginning.
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