市场营销(产品相关的话题)

　　产品属性： brand;price;quality;after-sales service;reputation;reliability

　　价格的制定

　　影响因素：competition; supply and demand; customers'perception of price 措施：offer seasonal /trade/cash discount to stimulate demand, boost sale Carry out survey to find out customers' needs and tastes

　　产品推销/推广目的

　　· aim at target market;

　　· promote product efficiency;

　　· meet and beat fierce competition capture a large market share

　　方式

　　· launch an advertising campaign

　　· personal selling：employ some experienced salespeople

　　· sales promotion：offer promotional gifts;coupons 优惠券;rebate 回扣;loyalty scheme;sweepstake 抽奖;free samples;trading stamp;contest publicity： mass media

　　好处

　　· attract potential customers

　　· boost the sale of product

　　· encourage customers to try new products

　　客户服务目的

　　· increase the level of customer satisfaction;

　　· meet customers' expectation;

　　· improve the standard of customer service

　　提高服务质量的措施：

　　· Have an after-sale services supervision system

　　· staff training program (improve staff friendliness;the speed of service;learn to deal with customer complaints)

　　· check sales figures regularly

　　· obtain feedback from customer (set up a hotline;conduct a survey)

　　留住顾客

　　· understand what the customer needs

　　· provide high quality product and good service

　　· offer some discount to regular customer

　　· upgrade interior decoration

　　招待客户

　　招待方式+具体目的

　　· arrange a big welcoming dinner+ show warm welcome/hospitality;make them feel at ease; set a stage for conversation and potential business

　　· show them around our company, especially the best part + give them an overview of our facilities and production methods

　　· take them to see places of cultural and historical interest/experience cultural events + offer us good opportunities to get to know each other better;give them more insight into our way of doing business;help encourage their busiess interest in china;have a chance to take in the local flavor

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