2018年BEC商务英语口语练习：销售与市场营销
来源 :中华考试网 2018-01-27
中Ⅰ.核心学习：Sales and Marketing 销售与市场营销
Steve: I think I need some career guidance Mike.
史蒂夫：我觉得我需要一些事业指导迈克。
Mike: Why do you say that?
迈克：你为什么那么说?
Steve: I'm getting bored with my current position.
史蒂夫：我开始烦我目前的职位了。
Mike: Have you thought about a new direction for your career?
迈克：你为你的事业想过新的方向吗?
Steve: Like what? Can you think of something interesting for me?
史蒂夫：比如说?你能帮我想出一些有意思的东西吗?
Mike: Why not sales and marketing?
迈克：销售与市场营销怎么样?
Steve: Do you mean sales or do you mean marketing?
史蒂夫：你是指销售还是指市场营销?
Mike: They are the same thing, aren't they?
迈克：它们是一回事，不是吗?
Steve: No way! They are totally different. Let me fill you in on the main differences.
史蒂夫：不是!它们完全不同。让我详细告诉你主要的不同之处。
Ⅱ.单词简析
1) Career guidance: getting advice about your work strengths and weaknesses
事业指导：有关你工作的长处和短处的建议
ex:Career guidance is usually offered by the Human Resources department of a company.
事业指导通常由公司的人力资源部提供。
2) Sales: jobs where you actively sell goods and services to customers or clients
销售：积极地将物品和服务卖给消费者或客户的工作
ex:Most sales people work for a base salary and then a percentage commission.
大多数销售人员的工作报酬是基本工资外加一个百分比提成。
3) Marketing: jobs that involve studying the target market for a goods or service to increase sales
市场营销：为了提高销售额而开展的有关研究物品和服务目标市场的工作
ex:The marketing department in our company always has lots of cool gifts they use to promote the company like t-shirts and coffee cups.
我们公司的市场营销部总有很多用来提高公司知名度的很酷的赠品，如T-恤、咖啡杯等。
4) Integral: vital, important
必不可少的：必需的，重要的
ex:The only two things that are integral to my morning are coffee and cigarettes!
我早上必不可少的两样东西是咖啡和香烟!
5) Challenging: something that is not simple or easy
激励的、挑战的：不简单、不容易的事情
ex:Swimming across the English Channel to France would be very challenging.
游泳横渡英吉利海峡到法国很有挑战。
Ⅲ.课文篇
Many people think that sales and marketing are the same job. Some people think that marketing is what sales people do to sell a product. This could not be farther from the truth, as we will see below.
很多人认为销售和市场营销是同一个工作。一些人认为市场营销就是销售人员所做的产品推销。这和它的本意有天壤之别，这正如我们下面所看到的。
Sales means trying to convince someone to buy your goods or services. Generally, customers buy goods and clients buy services.
销售指的是设法说服某人买你的物品或服务。通常来说，消费者买物品，而客户买服务。
Marketing is a number of processes that are designed to help a company understand the market and what the market thinks of their goods or services.
市场营销是为了帮助公司了解市场以及市场对公司产品和服务的想法而展开的一系列工作。
When marketing is done well, it will help management to make changes to the product to better suit the market needs and also help increase sales because more people will be aware of the product.
市场营销做得好，它就会帮助改变经营策略，使产品更好地满足市场需求，而且让更多的人知道该产品，从而提高产品的销售额，
Sales and marketing department usually work separately but closely.
销售部和市场营销部的工作通常分开进行，但又紧密相连。
A marketing project usually starts with a market survey. This means asking potential customers their honest thoughts and feelings about the product. You should also compare your product with your competitors to understand the relative strengths and weaknesses of each.
一个市场营销项目通常始于一项市场调查。这意味着询问潜在消费者对产品的真实想法和感受。你还应该将你的产品和竞争者的产品相互比较，从而了解各自相关的长处和短处。
Twenty years ago, marketing was not an important business function, but as the market place become more and more competitive each year, good marketing (and good sales) has become one of the most integral and challenging areas to work in.
二十年前，市场营销并不是一个重要的商业功能，但是随着市场竞争的逐年强烈，好的市场营销(以及好的销售)已经成为最重要和最有挑战的工作领域。