商务英语

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2017年bec初级商务英语常用词汇(12)

来源 :中华考试网 2017-11-10

toiletry

n.化妆品

an artifact used in making your toilet(washing and taking care of your body)

brand loyalty

品牌忠诚度

the tendency to always buy a particular brand

brand image

品牌形象

the ideas and beliefs people have about a brand

brand stretching

品牌扩张

using an existing name on another type of product

brand awareness

品牌知名度

how familiar people are with a brand

brand name

品牌商标

the name given to a product by the company that makes it

product launch

产品发布

the introduction of a product to the market

product lifecycle

产品生命周期

the length of time people continue to buy a product

product range

产品系列/范围

the set of products made by a company

product placement

产品植入广告

when products are used in films or TV programmes

product endorsement

产品代言

the use of a well-known person to advertise products

value for money

性价比

timeless

adj.永恒的

eternal

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