商务英语

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2017年bec初级商务英语常用词汇(5)

来源 :中华考试网 2017-11-09

  Durable: existing for a long time; serviceable for a long time; very long lasting

  Decline: change toward something smaller or lower; a condition inferior to an earlier condition; a gradual falling off from a better state; a gradual decrease, as of stored charge or current

  Luxurious: displaying luxury and furnishing gratification to the senses; rich and superior in quality

  Stylish: having elegance or taste or refinement in manners or dress; being or in accordance with current social fashion

  Solely: only and not involving anyone or anything else.

  Timeless: unaffected by time

  Value for money: a measure of the benefit provided by a good or service to an economic agents

  Brand loyalty: the tendency to always buy a particular brand

  Brand stretching: using a existing name on another type of product

  Brand awareness: how familiar people are with a brand

  Brand image: the ideas and beliefs people have about a brand

  Product launch: the introduction of a product to the market

  Product lifecycle: the length of time people continue to buy a product

  Product range: the set of products made by a company

  Product placement: when products are used in films or TV programs

  Product endorsement: the use of a well-known person to advertise products

  Plant : factory

  Maturity: the period of time in your life after your physical growth has stopped and you are fully developed; state of being mature, full development; the date on which a financial obligation must be repaid

  margin: the amount by which one thing is different from another.

  lift : take hold of something and move it to a different location.

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