市场营销组合(Marketing Mix)是企业市场营销战略的一个重要组成部分，是指将企业可控的基本营销措施组成一个整体性活动。市场营销的主要目的是满足消费者的需要。

　　The marketing mix is a model used when considering the range of activities necessary to construct and implement a comprehensive marketing strategy. It is most commonly expressed in terms of ‘the four Ps’ of product, price, promotion and place. ‘Place’ in this context refers to all activities associated with distribution.