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ACCA考试辅导:F2模拟练习(5)

来源 :中华考试网 2017-06-29

  Question:Which stage of the product life cycle do the following characteristics refer to?

  New competitors

  Customer feedback received

  New distribution outlets being found

  Product quality improvements made

  A. Introduction

  B. Maturity

  C. Decline

  D. Growth

  The correct answer is: Growth

  The product life cycle stages can be summarised as follows:

  Introduction: Basic quality, few competitors, high promotion costs

  Growth: As stated in question

  Maturity: Most competitive stage, product extension strategies, for example, new markets

  Decline: Exit strategy needs to be identified.

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