Question：Objectives are seen as important within any organisation. What important strategic activities are they useful for?

　　(Select three from the list below).

　　A. To control the company.

　　B. To determine operational priorities.

　　C. To write a mission statement.

　　D. To generate strategies for the company.

　　E. To assess stakeholder power.

　　The correct answers are: To control the company; To generate strategies for the company; To determine operational priorities.

　　Objectives are vital. The control process begins with the assessment of current performance against objectives. Strategies are developed to achieve objectives. As objectives cascade down the organisation, they can be used to set lower level targets, thus determining operational priorities.

　　Consideration of stakeholders' interests and priorities may be used in setting objectives; objectives will be derived from a mission statement.

　　Question：Sometimes strategy can come about as a largely unintended result of the everyday activities, decisions and processes that take place at all levels within an organisation. What is this type of strategy called?

　　A. Rational strategy

　　B. Emergent strategy

　　C. Strategic drift

　　D. Unrealised strategy

　　The correct answer is: Emergent strategy.

　　解析：Emergent strategy 'emerges' from the activities and processes taking place at all levels of an organisation, in contrast to strategies that come from top-down intended managerial processes.

　　The test of whether a strategy is realised or unrealised is whether what managers intended has actually been achieved (realised).