(15 minutes)

　　Read the following text and fill each of the numbered spaces with ONE suitable word.Write your answers on ANSWER SHEET 1.

　　The most obvious purpose of advertising is to inform the consumer of available products or services. The second(31)__________ is to sell the product. The second purpose might be more important to the manufacturers than the(32) __________The manufacturers go beyond only telling consumers about their products. They also try to per-suade customers to buy the (33) __________by creating a desire (34) __________it. Because of advertisement, con-sumers think that they want something that they do not need. After buying something, the purchaser cannot alwaysexplain why it was (35) __________ Even (36) __________the purchaser probably does not know why he or she bought something, the manufacturers(37) __________. Manufacturers have analyzed the business of (38) __________ and buying. They know all the differ-ent motives that influence a consumer' s purchase--some rational and (39) __________ emotional. Furthermore, they take advantage of this (40) __________

　　Why (41) __________ so many products displayed at the checkout counters in grocery stores? The store manage-ment has some good (42) __________. By the time the customer is (43) __________to pay for a purchase, he or shehas already made rational, thought-out decisions (44) __________ what he or she needs and wants to buy. The(45) __________ __ feels that he or she has done a good job of choosing the items. The shopper is especially vulnerableat this point. The (46) __________ of candy, chewing gum, and magazines are very attractive. They persuade thepurchaser to buy something for emotional, not (47) __________motives. For example, the customer neither needs norplans to buy candy, but while the customer is standing, waiting to pay money, he or she may suddenly decide to buy(48) __________This is exactly (49) __________the store and the manufacturer hope that the customer will(50) __________. The customer follows his or her plan.

　　Section III Reading Comprehension

　　(50 minutes)

　　Part A：Read the following texts and answer the questions which accompany them by choosing A, B, C or D. Mark your answers on ANSWER SHEET 1.

　　Text 1

　　Today TV audiences all over the world are accustomed to the sight of American astronauts in tip-top condition, with fair hair, crew-cuts, good teeth, an uncomplicated sense of humour and a severely limited non-technical vocabulary.

　　What marks out an astronaut from his earthbound fellow human beings is something of a difficult problem.Should you wish to interview him, you must apply beforehand, and you must be prepared for a longish wait, even ifyour application meets with success. It is, in any case, out of the question to interview an astronaut about his familylife or personal activities, Because all the astronauts have contracts with an American magazine under conditions for-bidding any unauthorized disclosures about their private lives.

　　Certain obvious qualities are needed. Anyone who would be a spaceman must be in perfect health, must havepowers of concentration( since work inside a spacecraft is exceptionally demanding)and must have considerable cour-age. Again, space-work calls for dedication. Courage and dedication are particularly essential. In the well-knowncase of the Challenger seven crew members lost their lives in space because of the faulty equipment in the shuttle.Another must be outstanding scientific expertise. It goes without saying that they all have to have professional aero-nautical qualifications and experience.

　　A striking feature of the astronauts is their ages. For the younger man, in his twenties, say, space is out. Onlyone of the fifty men working for NASA in 1970 was under 30. The oldest astronaut to date is Alan Shepard,America's first man in space, who, at nearly fifty, was also the man who captained Apollo 13. The average age isthe late thirties. The crew members of Apollo 11 were all born well before the Second World War. In 1986 the Chal-lenger astronauts had an average age of 39. The range was from 35 to 46.

　　In a society where marital continuity is not always exhibited, the astronauts' record in this respect hits you in theeye. Of all the married men in NASA group, only two or three are divorced from their wives. Mind you, it is hardto tell whether something in the basic character of an astronaut encourages fidelity or whether the selection processdemands that a candidate should be happily married.

　　The NASA astronauts live in unattractive small communities dotted here and there around the base in Texas.You would expect them to f'md their friends from among their professional associates, But this is not the case. Rath-er, they prefer to make friends with the normal folk in their districts. Astronauts, like everybody else, must get fedup with talking shop all the time, and whereas they are indeed an elite, their daily life outside work should be as nor-mal as possible, if only for the sake of their families.

　　As for the astronauts' political leanings, they seem to be towards the right. This may be due to the fact that a large proportion of the astronauts have a military background. On the other hand, it could be just coincidence.

　　51. Details of the private life of an astronaut are hard to come by, Because they are __________

　　[A] his own business and privacy

　　[B] secrets as far as interviews are concerned

　　[C] the property of an American magazine

　　[D] the first-rate national confidential information

　　52. To audience, the typical American astronaut __________

　　[A] has a limited vocabulary

　　[B] is a clean-cut, cheerful and frank guy

　　[C] can't understand a sophisticated joke

　　[D] is well-built but rather slow-witted

　　53. In politics, astronauts are generally__________

　　[A] democrats

　　[a] republicans

　　[C] conservatives

　　[D] communists

　　54. The phrase" talking shop" ( Line 4, Para. 6 ) probably means __________

　　[A] talking about shopping

　　[B] discussing one's work with colleagues

　　[C] exchanging personal news

　　[D] talking with friends in a group

　　55. Which of the statements is NOT true?

　　[A] Astronauts have a good job which demands high.

　　[B] The divorce rate in NASA is very low.

　　[C] The NASA astronauts mostly find friends from among their work.

　　[D] There is no younger man in his twenties in the spaceship.