16. Customer relations should be responsible for all of the following EXCEPT ______.

　　A. the quality of product or service B. customer inquiries and complaints

　　C. finding new resources for the company D. attracting new customers

　　17. What is the major feature of a global marketing strategy?

　　A. Uniformity B. Flexibility C. Localization D. Diversity

　　18. What is meant by “consideration” in a contract?

　　A. An item of considerable value given to the other party.

　　B. An item of value given to the other party.

　　C. Money in exchange of goods.

　　D. Careful thinking before signing a contract.

　　19. Which of the following is NOT true?

　　A. Packaging means more than the boxes, wrappings and other materials that go round the physical product.

　　B. Packaging can change the quality of a product.

　　C. Packaging can change a product in the minds of consumers.

　　D. Packaging can help to open larger markets.

　　20. To be a wise customer, we must evaluate ______ and choose to buy what is ______.

　　A. the price; the cheapest

　　B. the product quality; of top quality

　　C. the total product offer; of the best value to us

　　D. the after-sale service; provided with the best after-sale service

　　21. The most major function of money is ______.

　　A. a store of value B. the unit of account

　　C. the medium of exchange D. a standard of deferred payment

　　22. ______ points to the advantages of the advertiser’s product over competing products.

　　A、Primary-demand advertising B、Comparative advertising

　　C]Direct-action advertising D、Institutional advertising

　　23. When a person insures something, the written agreement between the insurer and the insured is called _______.

　　A. insurance policy B. claim C. liability D. auto insurance

　　24. A _______ is backed only by the insurer’s promise to pay when the interest and principal are due.

　　A、bearer bond B、debenture bond C、mortgage bond D、corporate bond

　　25. _______ is stock with first claim on the corporation’s earnings and assets after the claims of bondholders.

　　A、Preferred stock B、Stock exchange C、Common stock D、Stock certificates

　　16.-20. C A B B C

　　21.-25. C B A B A